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Peter Wise Good writing
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Peter Wise, freelance copywriter

Freelance Copywriter in London, UK

Copywriting for eBay

Recently we’ve been selling a few things on eBay, nearly all inherited from or given to me over the years by my dear old late Dad, an antiquarian book dealer and avid auction goer who bought lots, sold little and hoarded everything. When I say selling, my wife has been doing the hard slog of Copywriting for eBay

Negativity in copywriting

I’m sometimes asked whether all negativity should be avoided in copywriting, particularly advertisements. I’m not talking about ‘knocking’ ads, where a negative aspect of a competitive product or service is highlighted. Depending on the circumstances, this can either be a good or a counter-productive approach. No, in most cases, the person is referring to the Negativity in copywriting

Recent projects

A long time since my last work update, and I’ve been working on lots of projects for clients old and new. Projects in the last couple of months have included: A new website for a UK Department of International Development Initiative, Rule Of Law Expertise. It’s aimed at promoting the law across 28 countries worldwide. Recent projects

Advertising lookalikes, plagiarism and rip-offs – there’s nothing new under the sun

Here’s an interesting site (though for a professional copywriter a slightly depressing one). – Joe La Pompe It shows great advertising ideas that have then been reproduced a few years later (or sometimes just a few months down the line)  for another client by another agency. Now, no advertising copywriter or art director worth their salt Advertising lookalikes, plagiarism and rip-offs – there’s nothing new under the sun

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