What’s a great way to show people how your products or services work? How do you prove that they can make a difference to someone’s life or business? And how do you get potential clients to trust you? The answer is to showcase your success with some well-written case studies, written by a professional case study copywriter.
There’s a standard three-stage approach when it comes to successful case study copywriting. The exact wording changes but the approach follows the same approach of Problem / Solution / Result.
It might be: Background / What We Did / The Difference We Made. Or any number of variants in the same vein.
It’s the standard approach because it works. And because it follows a story structure we all recognise and love – the one that starts with ‘Once Upon a Time…’ and ends with ‘…They all Lived Happily Ever After.’
Many case studies also feature an actual quote from the customer. This can really help, as it provides a further level of proof.
Other types of case study actually start from the testimonial. They construct the whole story around the first-hand experience of the person using the product or service, often via a written interview. In recent years the filmed experience has also become popular, showcasing in depth how a product or service has helped an organisation, or simply showing a person using and/or talking about it.
Some businesses go a step further and use Influencers. These are people who are well-known generally or admired for something particularly relevant to what is being sold and are paid to use and/or enthuse about it on social media. It’s the latest iteration of the old tactic of using a celebrity in your TV ad, with some infomercial thrown in. There are a couple of examples of these for Canon cameras in my samples below.
Below, you can see examples of some of the many case studies I’ve written or edited. They include:
”Very happy with all your work on the Landsec property showcases, thank you. Just the right tone as well.”
Alastair Potter, MSL
”As always, I really like your work…you’ve got the tone just right.”
Jean-Paul Diaz-Caneja, Hyphen Ltd
“Network Rail was really happy with it and feels it’s been a very worthwhile exercise, so thank you.”
Sarah North-Coombs, Senior Account Manager, Magnet Harlequin
“This was great!!! It is perfect. I cannot thank you enough.”
Joseph George. Joseph George Jewellery, Melbourne Australia
“Every project has been delivered on time and in a friendly manner. Peter ensures clear communications and is an invaluable asset to our team.”
Ola Niechcial, Employer Brand Lead, Aiven
A video is a great way of showcasing a successful project, product or service.
ABB – batteries industry video case study
Aiven – employee showcase video
However you decide to do them, case studies can reap massive benefits. The simplest and lowest cost are those where I simply write up or edit the information you give me, following the classic format of Problem / Solution / Result (or however we frame it).
I can also:
So, with a little help from a case study writer like me, why not get your customers to market your business?
For more details and a quote, please contact me