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Copywriting Blog

The Captain Kidd Pirate Ship Experience – recreating 17th century sailing ships in 21st century London

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Are you interested in British maritime history? How about traditional crafts and skills? Do you like the idea of helping to crew a replica square rigged wooden sailing ship on the Thames in London – or maybe on an Atlantic or Pacific voyage? Then head over to the Captain Kidd Pirate Ship Experience It’s a … The Captain Kidd Pirate Ship Experience – recreating 17th century sailing ships in 21st century London

What do copywriters major in?

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  A question that often comes up with careers in copywriting is “What should I major in?” “Or what degree do I need” or even, “Do I need a degree to become a copywriter?” Here, in my experience, and in no particular order, are the seven main educational routes into copywriting: English. The most obvious … What do copywriters major in?

Copywriting for eBay

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Recently we’ve been selling a few things on eBay, nearly all inherited from or given to me over the years by my dear old late Dad, an antiquarian book dealer and avid auction goer who bought lots, sold little and hoarded everything. When I say selling, my wife has been doing the hard slog of … Copywriting for eBay

Is your copywriting bent?

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As a follow-up to my earlier entry about whether copywriting should be clever, this post takes a closer look at what makes a clever ad, what makes a dull one, and what makes a largely incomprehensible one. The best print ads are normally those where the headline and the picture work in harmony, together communicating … Is your copywriting bent?

British and American English – it seems we’re also divided by unspoken language

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Most people know the phrase about America and Britain being divided by a common language, whether it was originally coined by George Bernard Shaw, Oscar Wilde or our old friend Anonymous. It suddenly struck me recently when I was watching a film (movie/picture/what have you) that we’re actually pretty divided when it comes to unspoken communication as … British and American English – it seems we’re also divided by unspoken language

Is it worth writing a novel?

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As a copywriter, I’m sometimes asked if I’m only doing it to make a bit of money while I write My Great Novel. All copywriters have a novel in them, don’t they? Well, the likes of Fay Wheldon,  Dorothy L Sayers and Salman Rushdie certainly did. Although when he got hit with a fatwah, I … Is it worth writing a novel?

When to use contractions in your writing (and when you mustn’t or shouldn’t’ve)

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There’s a lot of confusion about when to use contractions in copywriting and when not. First of all, what is a contraction? It’s where a word has one or more letters missing, replaced by an inverted comma.  “Isn’t” instead of “Is not” or “I’ll” instead of “I will”. It’s not slang, which is where the whole word … When to use contractions in your writing (and when you mustn’t or shouldn’t’ve)

Thank you letters for spam emails

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  I was always brought up to be polite and it was regularly drummed into me as a child that if someone writes to you, you must write back. Especially if their communication included a postal order, book token or whatever for your birthday or Christmas. Actually, in my case, Christmas Day and my Birthday … Thank you letters for spam emails

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