Brochure copywriting

Brochures and leaflets are often the first marketing items to be produced by a business and the first contact that potential customers will have with your organisation. So it’s worth paying for brochure copywriting written by a professional copywriter – it could be the difference between you losing sales and gaining long-term customers.

Which sectors require brochures?

Many businesses find that, even in today’s digital world, a printed brochure is an invaluable sales tool, while having a downloadable PDF version increases its reach.

Popular sectors I have written brochures for in London, the UK and internationally include:

• Property businesses, for blue chip names such as The Berkeley Group and Landsec, as well as numerous smaller and more specialist property outfits.
• Financial companies, for well-known players such as Royal London and Travelers, often to showcase a particular product or service, or to target a defined customer segment.
• Charities, which often rely on very specific targeting via printed materials.
• Small businesses, particularly tradespeople, retailers, and those offering professional services. As well as brochures, I often write flyers and leaflets.

Here are some typical examples of printed and online brochures I’ve written. As you can see, my clients range from big businesses all the way down to start-ups, and cover numerous sectors.

Brochure copywriting testimonials

“Thank you again for doing such a great job. This has led to more work from the client!”
T. Dooley, MediaMinster

“The brochures Peter wrote for us were excellent and have been extremely well received.”
Christian Amicabile, General Manager, Candywall Ltd

“It looks very good to me so there is no need to change anything! Thanks again for your professional work.”
Damian Klimek, Klimstar Builders

” I am very pleased with what you have produced, thank you.”
Reverend Tim Harford, Director of Fundraising and Communications, USPG 

“Thank you for your work. I must say it´s really good, it was a pleasure to read the paper.”
Victoria Vinogradova, Marketing Manager, Kaspersky Lab, Russia

Read more testimonials here

Why you need a brochure copywriter

You don’t need to splash out on expensive photography or glossy paper for your brochure. But skimping on professional brochure copywriting can be a costly mistake. Are you communicating the right messages, emphasising benefits, not just features? Are you saying too much, too little – or giving out the wrong signals altogether? Is your grammar, spelling and punctuation word perfect?

That’s why it’s always worth getting a professional copywriter to write your sales literature. Alternatively, if you’ve already produced your own brochure, and it’s not working as well as you hoped, why not ask me to review it? For details, please see my copy critique service

Other brochures are shown on my direct response page, and you may also want to look at my newsletter samples

Contact me now for a quote or to ask a question

Just call  +44 (0) 7767 687524 or email peter@ideaswise.com or complete the form below.