Peter Wise
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Hospitality, Tourism and Travel copywriter

Rooms and seats always need filling, destinations promoting, tickets selling, and dreams fulfilling in the travel and hospitality sector. An experienced specialist copywriter can make all the difference to your brand – and your bottom line. 

To take just one area of the travel sector, there are over 700,000 hotels and resorts in the world. They range from the globe’s supposed only 8-star hotel, the Burj Al Arab in Dubai, to the ones where the only stars on offer are those viewable through the holes in the ceiling. 

So there’s a lot of competition out there, and it takes the right kind of persuasive content to get those bookings in – and keep customers coming back for more. 

I also understand the needs of different markets and cultures, with clients in over 25 countries and 6 continents, and have lived abroad and travelled extensively. For samples of my work for overseas clients, please see my British copywriter page

 

My travel, hospitality and event copywriting experience

I have extensive experience across the board stretching back over 30 years:

  • Client types: airlines, booking agents, car rental, cruise lines, event companies and individual events, hospitality consultants, hotels, online accommodation, rail operators, tour operators, tourist boards, travel tech.
  • Media: articles, blog posts, brochures, newsletters, property listings, press ads, proposal documents, radio, sales collateral, social media, videos, websites (including SEO content), white papers.
  • Clients: Airbnb, Amadeus, Art Lagos, Caspian City (Dagestan), Celebrity Cruises, Credence Events, Emirates Airlines, English Tourist Board, Gap Art, Hertz, London Transport, Network Rail, Outreach International, Paradise Beach (Cape Verde), PACE Dimensions, Pirate Ship Experience, South West Trains, Star Alliance, Thomas Cook, Virgin Atlantic, VisionMaker Arabia, Visit Britain, Xitagy.
  • Tourism and travel copywriting

Projects ranging from a 30+ page microsite selling Dubai as a destination to award-winning airline alliance copy.

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  1. Hotels, hospitality and events copywriting

Projects ranging from travel tech for one of the sector’s leading pioneers of it to countless individual properties for Airbnb.

Travel tech copywriting

Like many other sectors, the world of travel, tourism and hospitality has been revolutionised by technology. Travel Tech is now a recognised term, and companies like Amadeus and Airbnb have been pioneering it for many years, with the latter in turn driving a wealth of tech start-ups.  

Over around ten years, I’ve written web copy, brochures, newsletters and sales collateral for Amadeus. I’ve also written extensively for Airbnb since 2018, primarily for Airbnb Plus properties, but also for Airbnb hotels.

With extensive fintech copywriting and property copywriting experience, I also have the knowledge to meet your writing challenge and to help bring your technology to life and deliver more business and new customers. 

Your hospitality, event or travel website and search engine optimisation

Talking of technology, one of the most advanced and complex, and perhaps the most influential of all technology systems out there is the Google algorithm. 

You can’t spam it. But you can (or rather I can) write the right kind of content to ensure your site ranks well. I’ve been writing search engine optimised copy for around 20 years now. If your travel, hospitality or event website needs to rank well with the search engines, I know what to write and the optimal terms to use. 

Travel copywriting testimonials

“We specialise in volunteering overseas. Despite being a small company in a crowded market, the changes Peter made has resulted in our being on the first page of Google for numerous search terms and we’ve had many more enquiries as a result.”
James Chapman, Director, Outreach International

“A great conceptor [and] a practical solid writer, capable of responding to just about any brief. Whether as part of a creative team, or working on his own, I highly recommend hiring Mr Wise. His day rate will be more expensive than most other writers. But be assured, he is worth every single penny.”
Iain Morrison, Visit Britain

“Thanks for all your consistent hard work – you’ve been such a valuable asset to the Airbnb Plus project and I appreciate your thoughtfulness and dependability!” 

Jane Mulcahy, Project Manager, World Writers, USA

Wish you were here!

Find out more about how I can help with your next hospitality, event, or travel copywriting project. 

Contact me for a quote or for more information by calling +44 (0)7767 687 524 or emailing peter@ideaswise.com or by completing the form below.


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