My experience as a financial copywriter spans well over 20 years. From big brand consumer advertising through to writing fin-tech blog posts via multiple award-winning direct response advertising, I can deliver the clear messaging and content you are looking for, to both specialist and lay financial audiences.
Media: annual report editing, direct response advertising, direct mail packs, recruitment ads & employee engagement, websites, digital advertising, white papers, blog posts, social media, html emails, website rebranding, SEO assistance.
Clients: leading UK and international banks, financial technology providers, merchant banks, financial advisers, insurance brokers, financial services providers, fintech specialists, compliance advisers, foreign exchange providers.
Some examples of my financial writing projects are shown below.
- Royal London: web copy & brochures
- Royal London: web copy & brochures II
- Royal London: web copy & brochures
- KPMG: “Slant” financial trends microsite
- KPMG: part II
- KPMG: part III
- Citibank : web copy and ads
- Citibank: email
- Lusail Investments, Bahrain : web content
- Asda Money – website copy for this leading brand
- Eagle Star motor insurance: press campaign 1
- Eagle Star Insurance: II
- Meritsoft: FinTech blog post I
- Meritsoft: FinTech blog post II
- Meritsoft: FinTech blog post III
- Travelers – Cyber insurance interactive brochure I
- Travelers – Cyber insurance interactive brochure II
- Travelers – Cyber insurance interactive brochure III
- Access Bank – Annual report editing
- Access Bank, Nigeria : annual report editing
- Virgin Money: award-winning mailer
- American Express: consumer promotion
- Citibank: brochure I
- Citibank: brochure II
- Aurexia: financial consulting website
- M&G: consumer direct mail
- M&G: consumer direct mail II
- Citibank:international personal banking brochure I
- Citibank:international personal banking brochure II
- Citibank : brochure
- CEDR: mediation skills for HNW advisers
- Technology Banker, Nigeria : web launch
- Första Entreprenörsfonden, Sweden : investment proposal document editing
- Första Entreprenörsfonden
- Första Entreprenörsfonden
- Första Entreprenörsfonden
- Travelers Legal Insurance – I
- Travelers Legal Insurance – III
- Travelers Legal Insurance – II
- Fisher Investments : pension choices article
- Fisher Investments : investing timing article
- AAG : website
- Eagle Star investments : fold-across press ad
- Independent Financial Advisers – brochure I
- Independent Financial Advisers – brochure II
- MyJar Loans : website & emails
- MyJar Loans : III
- MyJar Loans : II
- MyComplianceOffice: Consolidation technology white paper I
- MyComplianceOffice: Consolidation technology white paper II
- MyComplianceOffice: Consolidation technology white paper III
- Plenitude Consulting: FinTech software I
- Plenitude Consulting: FinTech software II
- Eagle Star: Transparent insert and mailer
- Access Bank: 2019 Annual Report
- Access Bank: 2019 II
- Access Bank: 2019 III
- Rutherford Search: Financial Recruitment eBook
- Rutherford Search: II
- Rutherford Search: III
Financial copywriting testimonials
“Pete helped us tidy up all our marketing materials and website. The previous material had been badly translated by my French colleagues. I worked with Pete and he quickly turn around tight copy that could use to more successfully market our business in the UK.”
Tim Taylor, Aurexia UK
“We were very impressed with the quality of your work and good copywriters are hard to find these days, particularly those who combine creative and strategic words with SEO content.”
David Lee, DLB Media
“In a shocking and genuinely impressive turn of events, the clients have no feedback on either the copy changes to the web-chat or the guidelines! I just called them to double check and they were really pleased with the work! This is definitely a first in [Client Name] history. Brilliant news, thanks so much for all your help.”
Olivia Packshaw, VCCP ME
What does SEO copywriting for financial sector organisations involve?
There’s no shortage of financial products, services, news or opinions available online, so a good starting point is finding the right niches. Tailor your content to your location, specialisms and expertise, make it clear, interesting and, above all, accessible, and you won’t go far wrong.
Financial copywriting and compliance
A few years ago, the Economist Intelligence Unit surveyed financial institutions, asking how many different regulators oversaw their organisation. The most popular figure among respondents was “10 or more”. That means whoever writes copy or content needs to be very careful what they say. I have extensive experience in writing compliant copy, and will work with your compliance team to ensure that anything I write meets all requirements. Better still, I have even written about compliance, for businesses such as MyComplianceOffice and Plenitude, so have a working knowledge of subjects such as 871(m) and MiFID II.
Blogging for the financial sector – useful content ideas
To many, finance is a mystery – so provide simple guides, solve problems or interpret legislation. Offer evidence-backed opinions too – which shares/insurance/pensions/mortgages to pick, which to avoid and why. And blog about relevant events, legislation, results, financial technology or simply your predictions.
Contact me now for a free quote or to ask a question
To find out more about my financial copywriting services, just call +44 (0) 7767 687524 or email peter@ideaswise.com or complete the form below.