My experience as a financial copywriter spans over 25 years. From big brand consumer advertising through to writing fin-tech blog posts via multiple award-winning direct response advertising, I can deliver the clear messaging and persuasive financial services content you are looking for, to both specialist and lay financial audiences.
Media: websites (including SEO advisory), videos, annual report editing, direct response, recruitment ads & employee engagement, digital advertising, white papers, blog posts, social media, html emails.
Clients: leading UK and international banks, fintech providers, merchant banks, financial advisers, insurance brokers, financial services providers, compliance advisers, foreign exchange companies, spread betting and forex trading specialists.
The initial FCA Consumer Duty legislation took effect on 31st July 2023. It requires all financial organisations to ensure that their customers can choose products and services that meet their needs. and receive communications that they can understand.
Many firms are having to take a long, hard look at their current customer communications. The good news is that I can edit or rewrite what you have to ensure you comply with the regulations. At the same time, a more consumer-centric approach like this can help you keep current customers and attract new ones.
Clients I’ve helped with Consumer Duty communications include Janus Henderson and Shepherds Friendly (see sample below and on my main financial copywriting samples page). Why not ask what I can do for your customer communications?
Is AI the answer for financial copywriting? Here’s a one-minute guide.
Below are samples of these and many more of my financial copywriting projects.
Click here for more financial copywriting examples.
Videos have a big role to play in financial marketing. As well as brand adverts like the one below, they are excellent for explaining complicated products or strategies.
This video for Janus Henderson received over one million views in less than three months, with a click-through rate on YouTube over 280% above target. The accompanying print ads and articles which I wrote delivered over three million hits. You can read a case study about it here.
For more financial sector videos, visit my video script writing page.
“Pete helped us tidy up all our marketing materials and website. The previous material had been badly translated by my French colleagues. I worked with Pete and he quickly turn around tight copy that could use to more successfully market our business in the UK.”
Tim Taylor, Aurexia UK
“We were very impressed with the quality of your work and good copywriters are hard to find these days, particularly those who combine creative and strategic words with SEO content.”
David Lee, DLB Media
“In a shocking and genuinely impressive turn of events, the clients have no feedback on either the copy changes to the web-chat or the guidelines! I just called them to double check and they were really pleased with the work! This is definitely a first in [Client Name] history. Brilliant news, thanks so much for all your help.”
Olivia Packshaw, VCCP ME
Not so long ago, the Economist Intelligence Unit surveyed financial institutions, asking how many different regulators oversaw their organisation. The most popular figure among respondents was “10 or more”. That means whoever writes copy or content needs to be very careful what they say. I have extensive experience in writing compliant copy, and will work with your compliance team to ensure that anything I write meets all requirements. Better still, I have even written about compliance, for businesses such as MyComplianceOffice, RiskScreen and Plenitude, so have a working knowledge of subjects such as 871(m) and MiFID II.
To find out more about my financial copywriting services, just call +44 (0) 7767 687524 or email peter@ideaswise.com or complete the form below.
How my copywriting has made a big difference to results and profitability
