Financial Copywriter – clear, compliant, results-oriented content and strategy
Based in London, my experience as a financial copywriter spans over 30 years. From big brand consumer advertising through to financial reports, fintech and websites, I can deliver the clear messaging and persuasive financial copywriting services you are looking for, to both specialist and lay financial audiences, both in the UK and internationally.
Media: websites, videos, annual reports, direct response, employee engagement, advertising, white papers, blog posts, sales collateral.
Client experience: City of London, UK and international banks, fintech providers, financial advisers, insurance brokers, financial services providers, compliance advisers, forex traders.
Someone who understands fintech and can write about it interestingly, informatively and persuasively.
A content writer who understands the importance of compliance in financial sector communications, including Consumer Duty, and indeed has written about compliance.
A financial copywriter with over 30 years’ experience writing award-winning ads, sales pieces and videos for clients ranging from leading banks to financial specialists and advisers.
Financial copywriter – in-depth samples
Gulf International Bank – annual report copywriting
Shepherds Friendly - Consumer Duty content
Royal London - complete financial content writing rebrand
MyComplianceOffice fintech white paper writing
KPMG Slant – Thought Leadership Resource Copywriting
Vanguard - specialist investments copywriting
Janus Henderson – ‘The Big 5-0’ retirement campaign
Travelers - cyber security insurance copywriting
Some of my clients
Other financial clients
My financial copywriting experience covers almost every type of client and medium:
Banks – Access Bank, Allianz, Citibank, Lloyds, Lazards, Hamilton Direct, Standard Chartered Bank, Gulf International Bank
Building societies – Shepherds Friendly, One Family
Financial services – American Express, Royal London, Virgin Money, Legal & General, Asda Money, MyJar
Financial video writing
Videos have a big role to play in financial marketing. As well as brand showcases, they are excellent for explaining complicated products or strategies.
This video for Janus Henderson received over one million views in less than three months, with a click-through rate over 280% above target. The accompanying print ads and articles which I wrote delivered over three million hits.
This is one of several videos I wrote for Vanguard to go with longer printed pieces detailing investing approaches and individual funds.
Financial copywriting strategy, compliance and Consumer Duty
All financial sector institutions have to comply with a whole raft of regulators, covering everything from anti-money laundering through to risk management, resilience, data protection and personal accountability. UK businesses also need to consider the FCA’s Consumer Duty guidance, which affects all their communications.
I have extensive experience in writing compliant copy (including for Consumer Duty) and will work with your compliance team to ensure that anything I write meets all requirements. Better still, I have written about compliance, for businesses such as MyComplianceOffice, RiskScreen and Plenitude, so have a working knowledge of leading regulatory frameworks.
"Pete helped us tidy up all our marketing materials and website….he quickly turned around tight copy that we could use to more successfully market our business in the UK.”Tim Taylor, Aurexia UK
"We were very impressed with the quality of your work and good copywriters are hard to find these days, particularly those who combine creative and strategic words with SEO content."David Lee, DLB Media
"Thank you so much for all you have done… I am very pleased with the content you have created."Libbi Martin, Head of Communications, Shepherds Friendly
"In a shocking and genuinely impressive turn of events, the clients have no feedback on either the copy changes to the web-chat or the guidelines! I just called them to double check and they were really pleased with the work! This is definitely a first in [Client Name] history. Brilliant news, thanks so much for all your help"Olivia Packshaw, VCCP ME
Financial copywriter – contact me now for a free quote
To find out more about my financial copywriting services, just call +44 (0) 7767 687524 or email peter@ideaswise.com or complete the form below.
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