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Legal copywriter – persuasive marketing for lawyers and law firms

Is your law firm’s website getting sufficient traffic and generating business enquiries? Are you showcasing your partners and expertise sufficiently? Is what you write accessible to non-legal audiences? A professional legal copywriter can make all the difference.

In any of these areas, my legal copywriting expertise of nearly 30 years means I am well placed to assist you, whether you are based in London or elsewhere in the UK or another country. From complete websites to partner profiles, and from case studies to blog posts, I can deliver the clear messaging and content you are looking for.

AI and legal copywriting – in 60 seconds

Should law firms use AI for their copywriting? Find out in 60 seconds.

Legal copywriter – recent projects

My experience includes:

• Complete website copy, including search engine copywriting and SEO advice for Zu’bi & Partners, the leading Bahrain law company.
• Interviewing partners and producing case studies for the UK office of international law firm HFW
• Blog posts for EJ Legal, the legal recruitment specialists.
• Partner interviewing and profiles for the London office of DLA Piper
• Web copy for legal document specialists Legal Info Tech.
• Writing about Big Data and AI for the legal industry for SDL.
• Blog posts for Ashmans Solicitors.
• New website for ROLE UK (Rule of Law Expertise UK).
• Specialist legal brochure and web microsite for Travelers insurance.
• Web copy and tone of voice editing for IP specialists Venner Shipley 
• Web copy on mediation training for lawyers for CEDR
• Website and blog posts for specialist immigration, family and human rights lawyers Bison Solicitors

Where professional legal copywriting can make a difference  

• Writing or editing your website to present your firm, your people and your services in a clear and interesting way – and to turn visitors into clients.
• Using SEO techniques and relevant keyword terms to ensure your site ranks highly for relevant searches. (Think you need a separate SEO company? In most cases you don’t – a well-designed website with good content could well be all you require.)
• Writing clearly and interestingly for lay audiences about legal subjects.
• Producing a web content, press release and blog strategy, with posts to inform and persuade, and to promote your services ad web content.

Legal copywriting examples

Legal copywriting testimonials

“In a potentially fraught environment, Peter handled both the interviewing and legal copywriting very professionally.”
Robyn Brinton, Pauffley Ltd

“Pete has always provided copy that is stylish, incisive, and accurate, and invariably puts forward creative concepts and executions for ads or brochures that garner a very positive response from clients.”
Phil Rees, Managing Director, Stamp Limited

” Very impressed and really happy with the copy.”
Jon Kent, Dynamo Marketing

Read more legal copywriting testimonials

Blogging for the legal sector – what to write about

Clarity and simplicity in law is everything – well, at least when it comes to legal blogging it should be. Think of what could help potential clients; dissect a complex legal problem, interpret legislation, look at topical subjects as they impact on the law and think seasonally – blog on tax matters around April, for example.

What does SEO copywriting for law firms involve?

People search online for everything these days – including legal assistance. Legal copywriting tailored to your locality or legal specialisms could lead to significant new business. Insight, approachability and simple practical guidance count for a great deal – and will give you an advantage over the many law firms that don’t bother.

Legal copywriter – find out more now

Whether you’re after legal website content, brochures, white papers, case studies or blog posts, for details of how my legal copywriting could help you, please contact me