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Peter Wise Good writing
Call me on 00447767687524

Property copywriter – building up your business success

Good property copywriting generally involves selling a lifestyle, along with attention to detail and thorough knowledge of both your subject and the audience you’re looking to attract.  I’ve written for many clients in the property sector, as well as related areas such as building and house refurbishment, plus property tech, for clients in the UK, EU, USA and Middle East. Whatever real estate copywriting or content you need, I’d love to have the opportunity to work with you.

Projects: web content, video scripts, SEO copy to attract visitors from website searches, property lifestyle blogs (editing and original articles), property software, property management tenders, interviews, research, white papers, industry reports and numerous property brochures. Also complete websites – for example Landsec (lead writer) and DTRE.

Client types: UK estate agents, property developers and investors (London and South East), real estate agents around the world, including Europe, the USA and MENA, marketing agencies (on behalf of property clients), timeshares, surveyors, architects, interior designers, property managers, local councils, luxury developments, property tech, home staging, retail designers, asset managers, serviced offices, plus many building and construction companies.

Clients: Airbnb, Amadeus, Andermatt Swiss Alps, Atlas Property, Berkeley Group, CBRE, Chase New Homes, Clifton & Rowe, Eucalyptus Property, Focus, Hackney Council, IWG, James Pendleton, JLL, Joelle Magazine, JuJu, Landsec, DTRE, Leftfield Advisors, Legal & General Affordable Homes, Made in Place, Outlet Property, PRIME Bahrain, Redlet, Rive Gauche, Runnymede Borough Council, Sakan, SmartScope, Waterfronts.


AI and property copywriting – in 60 seconds

Is AI the answer for all your property copywriting needs? Find out in 60 seconds.




Recent property copywriting projects

  • Atlas Property – complete new website 
  • Henry Dannell – specialist mortgage advisor
  • Andermatt Swiss Alps – architect and interior designer interviews
  • CBRE – property management multinational – outsourcing guide; thought leadership articles
  • IWG – office space specialist – rebranding


Property copywriter – in-depth samples

Andermatt Swiss Alps property brochure content
Andermatt Swiss Alps – property magazine article content
Chase New Homes
Danbury Palace property brochure content
Eastbourne Terrace property showcase
Hackney Sheep Lane shared ownership property brochure
Rive Gauche property copywriting sample
Royal Arsenal Riverside high-end brochure content
Sovereign Court - prestige property ads and brochures to sell the dream


Property copywriting – individual property showcases 


Printed brochures and digital copy to showcase a wide variety of residential properties and luxury developments. Selling the location, the heritage, the amenities, the links and, above all, the lifestyle.


Other property copywriting projects


Numerous complete websites and other web projects, plus presentations, brochures and other collateral for a wide range of businesses across London, the UK and internationally, including several property tech companies.


Property copywriting videos

Real estate investments in the Norwegian Government Pension Fund

Landsec- architect video

New Caspian City, Dagestan – promotional video

Trent Park development – showcase video

Hackney Sheep Lane – showcase video

Hampton Tower, Canary Wharf – shared living video


Property copywriting testimonials


” We are really happy with the copy you produced for us.”
Guv Kang, Waterfronts Estate Agents

“I love the copy for the website – it’s even better than I hoped for.”
Del Dhillon, Property Genies

“Thank you for the copy. I think it’s brilliant!”
Emanuel Obubuafo, Clifton & Rowe

“Peter’s input and work has directly increased the traffic to our website and helped increase enquiries and at the end of the day the all important revenue generation.”
Josh Rafter, Outlet Estate Agents

“Thanks for all your consistent hard work – you’ve been such a valuable asset to the Airbnb Plus project and I appreciate your thoughtfulness and dependability!”
Jane Mulcahy, WLT, USA

“As always, I really like your work…you’ve got the tone just right .”
Jean-Paul Diaz-Caneja, Hyphen Ltd

Read more testimonials here



Five reasons to choose me as your property copywriter


  1. I have extensive experience right across the property sector, from individual property showcases through to real estate agencies, specialist providers and property tech.
  2. I have experience across all media, from websites and digital content through to videos, high-end brochures and other sales collateral.
  3. I’ve worked with clients in the real estate sector in over 15 countries, and written about individual properties in every continent bar Antarctica.
  4. I offer a fixed price for projects, which includes amends, if required. That means there are never any hidden costs or other unwelcome surprises.
  5. I’m quick, helpful and reliable, and I always meet deadlines.


Property copywriter – find out more

You can read a case study for Outlet Property and also see details of different kinds of copywriting and content under my copywriting services

If you’re looking for an experienced, professional property copywriter, just call  +44 (0) 7767 687524, email or complete the form below for a free quote or to ask a question.

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