Good property copywriting generally involves selling a lifestyle, along with attention to detail and thorough knowledge of both your subject and the audience you’re looking to attract. I’ve written for many clients in the property sector, as well as related areas such as building and house refurbishment, plus property tech, for clients in the UK, EU, USA and Middle East. Whatever real estate copywriting or content you need, I’d love to have the opportunity to work with you.
Projects: web content, video scripts, SEO copy to attract visitors from website searches, property lifestyle blogs (editing and original articles), property software, property management tenders, interviews, research, white papers, industry reports and numerous property brochures. Also complete websites – for example Landsec (lead writer) and DTRE.
Client types: UK estate agents, property developers and investors (London and South East), real estate agents around the world, including Europe and MENA, marketing agencies (on behalf of property clients), timeshares, architects, interior designers, property management, local councils, luxury developments, property tech, home staging, retail designers, serviced offices, plus many building and construction companies.
Clients: Airbnb, Amadeus, Andermatt Swiss Alps, Atlas Property, Berkeley Group, CBRE, Chase New Homes, Clifton & Rowe, Eucalyptus Property, Focus, Hackney Council, IWG, James Pendleton, JLL, Joelle Magazine, JuJu, Landsec, DTRE, Leftfield Advisors, Legal & General Affordable Homes, Made in Place, Outlet Property, PRIME Bahrain, Redlet, Rive Gauche, Runnymede Borough Council, Sakan, SmartScope, Waterfronts.
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Printed brochures and digital copy to showcase a wide variety of residential properties and luxury developments. Selling the location, the heritage, the amenities, the links and, above all, the lifestyle.
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Numerous complete websites and other web projects, plus presentations, brochures and other collateral for a wide range of businesses across London, the UK and internationally, including several property tech companies.
Real estate investments in the Norwegian Government Pension Fund
Landsec- architect video
New Caspian City, Dagestan – promotional video
” We are really happy with the copy you produced for us.”
Guv Kang, Waterfronts Estate Agents
“I love the copy for the website – it’s even better than I hoped for.”
Del Dhillon, Property Genies
“Thank you for the copy. I think it’s brilliant!”
Emanuel Obubuafo, Clifton & Rowe
“Peter’s input and work has directly increased the traffic to our website and helped increase enquiries and at the end of the day the all important revenue generation.”
Josh Rafter, Outlet Estate Agents
“Thanks for all your consistent hard work – you’ve been such a valuable asset to the Airbnb Plus project and I appreciate your thoughtfulness and dependability!”
Jane Mulcahy, WLT, USA
“As always, I really like your work…you’ve got the tone just right .”
Jean-Paul Diaz-Caneja, Hyphen Ltd
You can read a case study for Outlet Property and also see details of different kinds of copywriting and content under my copywriting services
If you’re looking for an experienced, professional property copywriter, just call +44 (0) 7767 687524, email peter@ideaswise.com or complete the form below for a free quote or to ask a question.
How my copywriting has made a big difference to results and profitability
