Property copywriter – building up your business success
Good property copywriting generally involves selling a lifestyle, along with attention to detail and thorough knowledge of both your subject and the audience you’re looking to attract. I’ve written for many clients in the property sector, as well as related areas such as building and house refurbishment, plus property tech, for clients in the UK, EU, USA and Middle East. Whatever real estate copywriting or content you need, I’d love to have the opportunity to work with you.
Projects: web content, video scripts, SEO copy to attract visitors from website searches, property lifestyle blogs (editing and original articles), property software, property management tenders, interviews, research, white papers, industry reports and numerous property brochures. Also complete websites – for example Landsec (lead writer) and DTRE.
Client types: UK estate agents, property developers and investors (London and South East), real estate agents around the world, including Europe and MENA, marketing agencies (on behalf of property clients), timeshares, architects, interior designers, property management, local councils, luxury developments, property tech, home staging, retail designers, serviced offices, plus many building and construction companies.
Clients: Airbnb, Amadeus, Andermatt Swiss Alps, Atlas Property, Berkeley Group, CBRE, Chase New Homes, Clifton & Rowe, Eucalyptus Property, Focus, Hackney Council, IWG, James Pendleton, JLL, Joelle Magazine, JuJu, Landsec, DTRE, Leftfield Advisors, Legal & General Affordable Homes, Made in Place, Outlet Property, PRIME Bahrain, Redlet, Rive Gauche, Runnymede Borough Council, Sakan, SmartScope, Waterfronts.
.
Recent property copywriting projects
Atlas Property – complete new website
Henry Dannell – specialist mortgage advisor
Andermatt Swiss Alps – architect and interior designer interviews
Hackney Sheep Lane shared ownership property brochure
Rive Gauche property copywriting sample
Royal Arsenal Riverside high-end brochure content
Sovereign Court - prestige property ads and brochures to sell the dream
Individual property showcases
Printed brochures and digital copy to showcase a wide variety of residential properties and luxury developments. Selling the location, the heritage, the amenities, the links and, above all, the lifestyle.
Airbnb Sydney
Airbnb Cape Town
Addlestone: brochure
Airbnb London : property write-ups
Addlestone: II
Addlestone: III
Cardinal Place: web copy
Cardinal Place: II
Cardinal Place: III
20 Grosvenor St: brochure
20 Grosvenor St : II
20 Grosvenor St: III
Gateway Housing Association : brochure
Gateway Housing Association : brochure II
Gateway Housing Association : brochure III
Hampton Tower at SQP: Brochure I
Hampton Tower at SQP: Brochure II
Hampton Tower at SQP: Brochure III
Trent Park : Brochure
Trent Park : II
Trent Park : III
Notting Hill Genesis: Oaklands Rise development
Notting Hill Genesis: II
Notting Hill Genesis: III
Vic Johnson House brochure
Vic Johnson House II
Vic Johnson House III
Crona, Cyprus: Garden Square brochure
.
Other property-related copywriting projects
Numerous complete websites and other web projects, plus presentations, brochures and other collateral for a wide range of businesses across London, the UK and internationally, including several property tech companies.
DTRE Property : business property website
DTRE Property II
DTRE Property III
Outlet Property: 80+ web pages, blog posts
Outlet : II
Outlet: III
Outlet: IV
Waterfronts : web copy and SEO
Waterfronts: II
Clifton & Rowe: complete website
Clifton & Rowe: II
Clifton & Rowe: III
Repossession Advisory Ltd: website
Repossession Advisory : II
BT Intelligent Buildings: brochure
BT Construction : client presentation
Redlet : specialist student property website
Redlet : II
Brompton Junction retail store guide
Brompton Junction II
Brompton Junction III
MBS Software : web copy
MBS Software : new website
MBS Software : III
JuJu Suite, USA : software platform
JuJu Suite : II
JuJu Suite : III
Amadeus : hotel report I
Amadeus : hotel report II
Amadeus Hotels : brochure I
Amadeus Hotels : brochure II
SmartScope: property tech blog II
SmartScope: property tech blog I
James Pendleton : lead generation campaign
VisionMaker Arabia : web copy
DTRE: Tone of Voice Guide
L&G Affordable Homes: Web Copy
CDW: Housing Sector IT
Joelle Magazine : Property design article
Rive Gauche : branded property article I
Rive Gauche : II
Rive Gauche : III
Henry Dannell: HNW mortgages blog I
Henry Dannell: HNW mortgages blog II
Henry Dannell: HNW mortgages blog III
Atlas Property website : I
Atlas Property website : II
Atlas Property website : III
IWG Workspace : I
IWG Workspace : II
Property copywriting videos
Real estate investments in the Norwegian Government Pension Fund
Landsec- architect video
New Caspian City, Dagestan – promotional video
Property copywriting testimonials
” We are really happy with the copy you produced for us.” Guv Kang, Waterfronts Estate Agents
“I love the copy for the website – it’s even better than I hoped for.” Del Dhillon, Property Genies
“Thank you for the copy. I think it’s brilliant!” Emanuel Obubuafo, Clifton & Rowe
“Peter’s input and work has directly increased the traffic to our website and helped increase enquiries and at the end of the day the all important revenue generation.” Josh Rafter, Outlet Estate Agents
“Thanks for all your consistent hard work – you’ve been such a valuable asset to the Airbnb Plus project and I appreciate your thoughtfulness and dependability!” Jane Mulcahy, WLT, USA
“As always, I really like your work…you’ve got the tone just right .” Jean-Paul Diaz-Caneja, Hyphen Ltd
Five reasons to choose me as your property copywriter
I have extensive experience right across the property sector, from individual property showcases through to real estate agencies, specialist providers and property tech.
I have experience across all media, from websites and digital content through to videos, high-end brochures and other sales collateral.
I’ve worked with clients in the real estate sector in over 15 countries, and written about individual properties in every continent bar Antarctica.
I offer a fixed price for projects, which includes amends, if required. That means there are never any hidden costs or other unwelcome surprises.
I’m quick, helpful and reliable, and I always meet deadlines.
If you’re looking for an experienced, professional property copywriter, just call +44 (0) 7767 687524, email peter@ideaswise.com or complete the form below for a free quote or to ask a question.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok