Mobile naviagational menu
Peter Wise Good writing
Call me on 00447767687524

SEO copywriting – improving Google rankings

Do you want your site to be near the top of the search engine rankings? There’s a simple, cost-effective but often overlooked way of improving your Google results. By search engine optimisation copywriting – SEO copywriting for short.

I know, because I’ve achieved first page Google results for many popular keywords for clients of all kinds. Not to mention similar results with other search engines, but as

Google has around 80 – 90% of the market, it’s the one that really counts.

Below are Google results from 4th January 2021 for websites which I’ve copy optimised. (Leading law firm in Bahrain)

Zu’bi & Partners – leading Bahrain law firm

  • 1 out of 7,000,000 for Bahrain Legal Consultants
  • 6 out of 11,700,000 for Bahrain Law Firm
  • 8 out of 79,000,000 for Bahrain Law Services
  • 10 out of 7,500,000 for Bahrain Lawyers

“Very pleased with your work, thank you.” <i>Cecile Scaros, Zu’bi & Partners</i>. (See more legal copywriting samples) (Polish building company based in North West London specialising in basement conversions)

Klimstar – NW London builders

  • 2 out of 526,000 for Basement Conversions North London
  • 9 out of 3,220,000 for Basement Conversions West London
  • 1 out of 2,900,000 for Polish Builders West London
  • 8 out of 2,870,000 for Polish Builders North London

“Very good results, thank you Peter.” Damian Klimek, Transition Partnership – for ex service personnel)

Career Transition Partnership (CTP) – official armed forces resettlement site

  • 3 out of 18,000,000 for Resettlement
  • 1 & 2 out of 5,550,000 for Forces Resettlement
  • 2 out of 8,410,000 for Service Leavers
  • 1 & 2 out of 1,100,000 for Service Leaver Jobs

“We’re very pleased with the copy and the greatly increased traffic on the new site – thank you!” Karen Carroll, Marketing Communications Manager, CTP based in Stoke Newington, North London; figures for local results)

  • 7 out of 351,000 for Counsellor Stoke Newington
  • 8 out of 183,000 for Counselling Stoke Newington
  • 4 out of 721,000 for Counselling N16
  • 6 out of 169,000 for Stoke Newington Counselling
  • 5 out of 316,000 for Stoke Newington Counsellor

“I now have more clients than any other counsellor I know, and most of them have come via my website, written and optimised by Pete.” Kay Tromans, (Company specialising in restoration after fire, smoke or flood damage)

North London Fire Flood Restoration

  • 1 out of 34,000,000 for Fire Restoration London
  • 1 out of 9,500,000 for Flood Restoration London
  • 1 & 2 out of 7,200,000 for Smoke Restoration London
  • 5 out of 26,700,000 for Flood Damage London

“Very pleased with the copy and SEO help – and the response!” Rose Tait, Fire Flood Restoration

 London Apprenticeship Company (Specialising in recruiting and training apprentices)


  • 8 out of 48,000,000 for Apprenticeships London
  • 4 out of 39,300,000 for Apprenticeship Training
  • 10 out of 5,300,000 for Apprentices Recruitment
  • 3 out of 9,790,000 for Apprentices London

“You’ve done a really great job thanks…and it was really easy to follow through on. ” Simon Greenleaf, Director, London Apprenticeship Company


The figures above are for main Google results when searched for from a London location – in nearly all cases, if you search locally (e.g. from the country or region the business is located in) the results are even better – and they are at or near the top in the local listings boxes.

For more on the above websites, plus others written to improve Google rankings, please see my small business websites and my blue chip websites pages.

SEO Copywriting for Google rankings – what really matters

All the above organisations have received much higher traffic and increased business as a result. And it’s essentially down to my copy optimisation, plus a few simple tips I include as part of the service. No expensive SEO campaigns or extensive back-link development. Just getting the copy and the basics right.

Most organisations do not need to pay an SEO company month after month, or keep using Google AdWords.

Algorithms change, but the single most important factor in determining a site’s rankings, is, always has been, and probably always will be, its content. Get that right, and you’re 90% there.

What I recommend for your website

If someone asks me to write a website, one of the first questions I ask is whether it’s important that it ranks well with the search engines.

For nearly all businesses, the answer is ‘yes’. So before I write a word I research the best keyword terms for that organisation.

That is keyword terms which people regularly search for, but which they also stand a chance of getting on the first page of Google with. Too specific and long-winded, and no-one will search for them; too simple and you won’t get on the first page of Google.

I then analyse the results, look at the competition, make recommendations and discuss the best way forward.

And then – and only then – do I actually write any of the pages.

As you can see above, it makes a difference – and it can deliver great results for your site too.

Contact me now for a quote or to ask a question

For more details on how my SEO copywriting can make a difference, just call  +44 (0) 7767 687524 or email or complete the form below.

Share this:
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn