Freelance copywriter – London, UK & Worldwide

My name is Peter Wise, and I’m a freelance copywriter in London, UK.

Whether you want digital or website content (and better Google results), advertising, brochures or sales letters, my copywriting services can be all that’s required to help grow your business.

I’ve been a freelance copywriter for over 30 years, and have also worked for some of the best-known advertising, digital, direct marketing and design agencies in London and across the UK. But as the map above shows, I’m just as happy working direct with clients large and small, anywhere in the world.

What kind of freelance copywriter do you need?

You want a highly experienced copywriter who knows your sector well whether B2B or consumer, including sectors such as financial, employee engagement, travel, property, legal, luxury and IT. Whether you’re a major brand or a start-up, I’m here to help.
You need a website where the content sings and your Google rankings soar. Take a look at some small business websites and big brand websites I’ve written, or at some recent Google results (Via a business partner I can offer great design too.)
You want someone you can improve your bottom line – whether with an advertisement, a brochure, a sales letter, a product name, a video script, a LinkedIn profile, some case studies, or simply good marketing advice.
Your agency needs an award-winning copywriter who can turn even the dullest or most detailed brief into work that clients will love. I’ve freelanced for many well-known agencies in London from Saatchi & Saatchi on down.
You’re based outside the UK and you want a British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. More is on my British copywriter page

1m+ video hits, 3m+ impacts – a freelance copywriter that gets results

I came up with the campaign concept and wrote this video for asset manager Janus Henderson on behalf of a digital agency. I also wrote all other elements of the campaign, including ads, a microsite, a retirement guide and articles.

Within six months, Janus Henderson saw analytics soar above benchmark figures and massively outperform previous metrics. This ‘hero’ video had over one million impressions, with a click-through rate on YouTube 280% above what was expected. The print element of the campaign delivered over three million impacts. There was also a big increase in page views (around 2,000 per month) and in audience retention rates (4-5 minutes).

10 reasons for choosing me – in 2 minutes

Freelance copywriter London – find out more

Find details of all the different kinds of copywriting and content I offer under my copywriting services

If you’re looking for an experienced, professional copywriter, just call +44 (0) 7767 687524, email peter@ideaswise.com or complete the form on my contact page.

What people say

"A well prepared write up that leaves no room for any comment other than praise."
S.I. Al-Inaizi, Bee'Ah, Kingdom of Saudi Arabia

“Those clicks turned into real clients.”
Maria Larrain, Butterfield Osteopathy

"They were really pleased with the work! This is definitely a first in [Client Name] history."
Olivia Packshaw, VCCP

"The content is great and the tips you've given are spot on."
Matt Stevens, IT consultant

"Very pleased with what you've done. It's been a pleasure to work with you."
Rose Tait, Fire Flood Restoration

“He consistently gets excellent feedback. He has a real breadth and depth of experience and can tailor his style to suit the client.”
Melody Michaud, Account Manager, eCom