IT Copywriter | IT Copywriting London

As a freelance IT copywriter, I’ve written case studies, brochures, fact sheets, blog posts and numerous websites – including search engine optimised copy.

Clients have included big names such as Microsoft, Dell and IBM, along with small businesses such as IT consultants and microbusinesses.

Technical copywriting – bringing out the benefits

I don’t have a technical degree. I don’t write in-depth product manuals or coding guides. But I do have a good understanding of the sector and most of the terms and jargon it uses.

Whether your audience is an ordinary consumer or an IT manager, the purpose of what I write is the same: to inform, to persuade and to convert the reader into becoming a customer.

Your IT products or services will have certain advantages. They’re faster, more powerful, more reliable, more secure, easier to use, more cost-effective and so on.

As a technical copywriter, it’s my job to identify those benefits and to make your product or service look great to whoever might benefit from it. Which usually means writing in terms that non-technical audiences will understand.

: BT Intelligent Buildings: brochure

: Tacit IT – small business IT consultancy – web copy.

: Provideam IT, Ireland : SEO content

: Meritsoft: FinTech blog post I

: Meritsoft: FinTech blog post II

: Meritsoft: FinTech blog post III

: Microsoft Licensing: Part I

: Microsoft Licensing: part II

: Microsoft Licensing: part III

: Perspective Risk IT – pen testing web copy

: Dell: HTML emails, banners & microsites

: Dell: web copy

: KPMG: “Slant” financial trends microsite

: KPMG: part II

: KPMG: part III

: IBM: direct mail, part I

: IBM: part II

: IBM: part III

: Microsoft: education fact sheet, part I

: Microsoft: part II

: Dirty Monkey: IT consultant website

: NetNames: brochure, part I

: NetNames: part II

: NetNames: part III

: ntl: brochure: part I

: ntl: part II

: ntl: part III

: Microsoft: adCenter business pack I

: Microsoft: adCenter business pack II

: Microsoft: adCenter business pack III

: Amadeus: web copy

: BT: signalling technology ad

: Actinic – eCommerce software advert

: CMS Distribution – TechXperts article I

: CMS Distribution – TechXperts article II

: CMS Distribution – AlienVault article

: Micro Focus software – awards submission

: OnePoint digital architects – web copy

: SDL – software for the legal sector

: Travelers – Cyber insurance interactive brochure I

: Travelers – Cyber insurance interactive brochure II

: Travelers – Cyber insurance interactive brochure III

: MBS Software : web copy

: MBS Software : II

: MBS Software : III

: JuJu Suite, USA : software platform

: JuJu Suite : II

: JuJu Suite : III

: Walden University, USA : cybersecurity

: Walden University, USA : IT engineering

: Walden University, USA : big data

: Renful security technology – web copy / brochure

: Technology Banker, Nigeria : web launch

: Nebula Consulting : website

: Nebula Consulting : II

: Nebula Consulting : III

: MyComplianceOffice: Consolidation technology white paper I

: MyComplianceOffice: Consolidation technology white paper II

: MyComplianceOffice: Consolidation technology white paper III

: MyComplianceOffice: Consolidation technology white paper IV

: Stellium Datacenters: Website I

: Stellium Datacenters: Website II

: Stellium Datacenters: Website III

: Kaspersky: Cybersecurity for Heavy Industry – white paper I

: Kaspersky: Cybersecurity for Heavy Industry – white paper II

: Kaspersky: Cybersecurity for Heavy Industry – white paper III

: Plenitude Consulting: FinTech software I

: Plenitude Consulting: FinTech software II

Tech sector clients

My IT sector clients have featured some of the best known names in the business, as well as various small companies and start-ups, as well as many telecoms companies.

They include:

Microsoft (education, licencing, PPC Advertising) – direct mail packs, fact sheets, digital copy

IBM – direct mail

BT (signalling technology, smart buildings) – advertising and digital brochures

Dell – microsite and consumer promotions

Tacit IT – start-up website

KPMG – tech risk bulletin

Provideam (OEE software, Ireland) – small business SEO web copy, press releases

Net Names – brochure and sales letters

ntl (now Virgin Media) – brochures

MBS Software (property tech) – new website

Travelers – cyber insurance brochure and collateral

Perspective Risk (pen testing) – website SEO copy

MeritSoft (FinTech software) – blog posts, tweets

Nebula Consulting (marketing software) – new website

CMS Distribution – multiple articles for TechXperts (cloud computing) and AlienVault (cybersecurity)

MyComplianceOffice (MCO) – white paper on the benefits of tech consolidation

Kaspersky – white paper on heavy industry cybersecurity and tech articles

Stellium Datacenters – website relaunch

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Technical copywriting testimonials

“Thanks for this Peter, the content is great and the tips you’ve given are spot on. I really appreciate it.”
Matt Stevens, IT consultant.

“Thank you for your work. I must say it´s really good, it was a pleasure to read the paper.”

Victoria Vinogradova, Marketing Communications Manager, Kaspersky Lab, Russia

“We use Ideaswise to help us prepare press releases and to write material for our website. They are fast and reliable and their work is of a very high standard. We have no hesitation in recommending this company.”
Paul Mitchell, Sales Manager, Provideam OEE Monitoring Solutions, Ireland