As a freelance IT copywriter, I’ve written case studies, brochures, fact sheets, blog posts and numerous websites – including search engine optimised copy.
Clients have included big names such as Microsoft, Dell and IBM, along with small businesses such as IT consultants and microbusinesses.
Technical copywriting – bringing out the benefits
I don’t have a technical degree. I don’t write in-depth product manuals or coding guides. But I do have a good understanding of the sector and most of the terms and jargon it uses.
Whether your audience is an ordinary consumer or an IT manager, the purpose of what I write is the same: to inform, to persuade and to convert the reader into becoming a customer.
Your IT products or services will have certain advantages. They’re faster, more powerful, more reliable, more secure, easier to use, more cost-effective and so on.
As a technical copywriter, it’s my job to identify those benefits and to make your product or service look great to whoever might benefit from it. Which usually means writing in terms that non-technical audiences will understand.
Tech sector clients
My IT sector clients have featured some of the best known names in the business, as well as various small companies and start-ups, as well as many telecoms companies.
Microsoft (education, licencing, PPC Advertising) – direct mail packs, fact sheets, digital copy
IBM – direct mail
BT (signalling technology, smart buildings) – advertising and digital brochures
Dell – microsite and consumer promotions
Tacit IT – start-up website
KPMG – tech risk bulletin
Provideam (OEE software, Ireland) – small business SEO web copy, press releases
Net Names – brochure and sales letters
ntl (now Virgin Media) – brochures
MBS Software (property tech) – new website
Travelers – cyber insurance brochure and collateral
Perspective Risk (pen testing) – website SEO copy
MeritSoft (FinTech software) – blog posts, tweets
Nebula Consulting (marketing software) – new website
CMS Distribution – multiple articles for TechXperts (cloud computing) and AlienVault (cybersecurity)
MyComplianceOffice (MCO) – white paper on the benefits of tech consolidation
Kaspersky – white paper on heavy industry cybersecurity and tech articles
Stellium Datacenters – website relaunch
Technical copywriting testimonials
“Thanks for this Peter, the content is great and the tips you’ve given are spot on. I really appreciate it.”
Matt Stevens, IT consultant.
“Thank you for your work. I must say it´s really good, it was a pleasure to read the paper.”
Victoria Vinogradova, Marketing Communications Manager, Kaspersky Lab, Russia
“We use Ideaswise to help us prepare press releases and to write material for our website. They are fast and reliable and their work is of a very high standard. We have no hesitation in recommending this company.”
Paul Mitchell, Sales Manager, Provideam OEE Monitoring Solutions, Ireland
Contact me now for a free quote or to ask a question
If you’re looking for a professional technical copywriter, just call +44 (0) 7767 687524 or complete the form below.