Mobile naviagational menu
Peter Wise Good writing
Call me on 00447767687524

IT copywriter – clear, convincing content for all your audiences

As a freelance IT copywriter, I’ve written case studies, brochures, fact sheets, white papers, blog posts and numerous websites – including search engine optimised copy.

Clients have included big names such as Microsoft, Dell and IBM, along with small businesses such as IT consultants and microbusinesses across London, the UK and internationally. I also have extensive experience with cybersecurity copywriting for a range of clients.


AI and technical copywriting – in 60 seconds

Is AI the answer for your IT content writing? Here’s a one-minute guide.


Technical copywriting – bringing out the benefits

Whether your audience is an ordinary consumer or a tech-head, an IT manager or a CFO,  the purpose of what I create as a tech copywriter is the same: to inform, to persuade and to convert the reader into becoming a customer.

Your IT products or services will have certain advantages. They’re faster, easier to use or they cost less. Maybe they’re more powerful, reliable or secure. 

It’s my job to identify those benefits and to make your product or service look great to whoever might benefit from it.  Which usually means writing in terms that non-technical audiences will understand. 


Microsoft copywriting

I’ve written direct for Microsoft on subjects such as education, licensing and marketing, and for various Microsoft partners and resellers too. Technology I’m familiar with includes Azure, 365, Dynamics, Power Apps, SharePoint and Power Platform. 


Other technology copywriting

From blue chip tech companies down to IT consultancies, as well as numerous companies that have tech at the heart of their offerings, I can write clear, informative and persuasive copy.


Tech video copywriting

You can see plenty more IT sector videos on my video script writing page.


Tech copywriting clients

My IT copywriting clients have featured some of the best known names in the business, as well as various small companies and start-ups.

They include:

Microsoft (see dedicated gallery above) – digital copy, direct mail packs, fact sheets, both for Microsoft direct and for resellers and partners

IBM – direct mail

BT (signalling technology, smart buildings) – advertising and digital brochures

Dell – microsite and consumer promotions

Exago (innovation software) – website

Tacit IT – start-up website

KPMG – tech risk bulletins

Provideam (OEE software, Ireland) – small business SEO web copy, press releases

Net Names – brochure and sales letters

ntl (now Virgin Media) – brochures

MBS Software (property tech) – new website (see also my property copywriter page)

Travelers – cyber insurance brochure and collateral

Perspective Risk (pen testing) – website SEO copy

MeritSoft (fintech software) – blog posts, tweets (see also my financial copywriting page)

Nebula Consulting (marketing software) – new website

CMS Distribution – multiple articles for TechXperts (cloud computing) and AlienVault (cybersecurity) 

MyComplianceOffice (MCO) – white paper on the benefits of tech consolidation

Kaspersky – white paper on heavy industry cybersecurity and tech articles

Stellium Datacenters – website relaunch – visit the Stellium site

TechReach (IT outsourcing) – new website

CDW – new website (150+ pages) – editing and tags – visit the CDW site

Beacon Intelligence – website 

Cloud Bridge – data sheets, videos (for samples see my video script writing page

RapidMiner – website refresh

TSG Consulting – white papers, web copy 

Fondy – eCommerce website 



Technical copywriting testimonials

“Thanks for this Peter, the content is great and the tips you’ve given are spot on. I really appreciate it.”
Matt Stevens, IT consultant.

“Thank you for your work. I must say it´s really good, it was a pleasure to read the paper.”

Victoria Vinogradova, Marketing Communications Manager, Kaspersky Lab, Russia 

“We use Ideaswise to help us prepare press releases and to write material for our website. They are fast and reliable and their work is of a very high standard. We have no hesitation in recommending this company.”
Paul Mitchell, Sales Manager, Provideam OEE Monitoring Solutions, Ireland

Read more testimonials here


Five reasons to choose me as your tech copywriter

  1. I’ve written extensively about many types of tech (including MS technology direct for Microsoft, as well as for several resellers and other providers).
  2. I know how to identify benefits and communicate them in ways that non-tech people can understand.
  3. I’ve written for tech sector clients of all shapes and sizes in over 15 different countries.
  4. My experience covers all leading media, including digital, press, video, white papers and sales collateral.
  5. As with all my copywriting, I offer a fixed price, which includes amends – so there are no hidden costs. I can also offer my services by the day if you prefer.



IT copywriter – contact me now for a free quote

If you’re looking for a professional tech copywriter, just call +44 (0) 7767 687524 or complete the form below.

Share this:
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn