As a freelance IT copywriter, I’ve written case studies, brochures, fact sheets, white papers, blog posts and numerous websites – including search engine optimised copy.
Clients have included big names such as Microsoft, Dell and IBM, along with small businesses such as IT consultants and microbusinesses across London, the UK and internationally. I also have extensive experience with cybersecurity copywriting for a range of clients.
Is AI the answer for your IT content writing? Here’s a one-minute guide.
Whether your audience is an ordinary consumer or a tech-head, an IT manager or a CFO, the purpose of what I create as a tech copywriter is the same: to inform, to persuade and to convert the reader into becoming a customer.
Your IT products or services will have certain advantages. They’re faster, easier to use or they cost less. Maybe they’re more powerful, reliable or secure.
It’s my job to identify those benefits and to make your product or service look great to whoever might benefit from it. Which usually means writing in terms that non-technical audiences will understand.
Click here for further IT examples.
You can see plenty more IT sector videos on my video script writing page.
My IT copywriting clients have featured some of the best known names in the business, as well as various small companies and start-ups.
They include:
Microsoft (see dedicated gallery above) – digital copy, direct mail packs, fact sheets, both for Microsoft direct and for resellers and partners
IBM – direct mail
BT (signalling technology, smart buildings) – advertising and digital brochures
Dell – microsite and consumer promotions
Exago (innovation software) – website
Tacit IT – start-up website
KPMG – tech risk bulletins
Provideam (OEE software, Ireland) – small business SEO web copy, press releases
Net Names – brochure and sales letters
ntl (now Virgin Media) – brochures
MBS Software (property tech) – new website (see also my property copywriter page)
Travelers – cyber insurance brochure and collateral
Perspective Risk (pen testing) – website SEO copy
MeritSoft (fintech software) – blog posts, tweets (see also my financial copywriting page)
Nebula Consulting (marketing software) – new website
CMS Distribution – multiple articles for TechXperts (cloud computing) and AlienVault (cybersecurity)
MyComplianceOffice (MCO) – white paper on SaaS the benefits of tech consolidation
Kaspersky – white paper on heavy industry cybersecurity and tech articles
Stellium Datacenters – website relaunch – visit the Stellium site
TechReach (IT outsourcing) – new website
CDW – new website (150+ pages) – editing and tags – visit the CDW site
Beacon Intelligence – website
Cloud Bridge – data sheets, videos (for samples see my video script writing page)
RapidMiner – website refresh
TSG Consulting – white papers, web copy
Fondy – eCommerce website
“Thanks for this Peter, the content is great and the tips you’ve given are spot on. I really appreciate it.”
Matt Stevens, IT consultant.
“Thank you for your work. I must say it´s really good, it was a pleasure to read the paper.”
Victoria Vinogradova, Marketing Communications Manager, Kaspersky Lab, Russia
“We use Ideaswise to help us prepare press releases and to write material for our website. They are fast and reliable and their work is of a very high standard. We have no hesitation in recommending this company.”
Paul Mitchell, Sales Manager, Provideam OEE Monitoring Solutions, Ireland
If you’re looking for a professional tech copywriter, just call +44 (0) 7767 687524 or complete the form below.
How my copywriting has made a big difference to results and profitability
