Copywriting F.A.Q.s
Nowadays I’m a copywriting consultant and content strategist, but I used to work as a copywriter for mainstream UK advertising agencies. These include a few you may have heard of, such as Saatchi & Saatchi, and many that will probably be unfamiliar. I’ve been lucky enough to pick up quite a few industry awards, and to work on well-known brands like Royal Mail, BBC, Virgin, BT, Heinz, IBM, Ford and Xerox.
I’ve ghost-written for celebrity chef Keith Floyd and I’ve been inside Broadmoor (as a visitor) to write recruitment ads for nurses there. I’ve written a sex chat operator manual and come up with an in-flight video about a teddy bear for Virgin Atlantic. I’ve generally had a lot of fun.
A long time ago, I decided that I’d rather be in business for myself. I still do projects for agencies, but much of the time I work direct for clients large and small.
Today, my focus is firmly on my clients’ bottom line. How can my writing – and even more importantly, my thinking, make a difference to your business?
Over the 30+ years I’ve been in the business, I’ve come to appreciate what makes people buy, what makes businesses succeed and how to make the most of your marketing budget, whatever its size.
Through my own website I came to understand how to do well with Google (if you found me through a Google search, that proves the point). And that while search engine algorithms are always evolving, getting your website and its content right is the enduring key to success – many of my projects involve website copywriting
Other clients may be looking for case studies, white papers or reports – I have extensive experience with all of these.
On other occasions, people ask me to look at their marketing and content strategy as a whole. They want answers, but are not sure how to go about getting them. That’s where I can often help most of all.
Does it involve writing? Of course. But much more than that, it’s about problem solving. Sorting out strategy. Target audiences. Channels. Media. What to say, to who and when. And only then, how to say it.
You can read more on this on my strategy and tone of voice page.
I work across all areas, but have particular experience of the Financial, Property, Technology, Energy & Sustainability and Employee Engagement sectors. And I love working as a British copywriter for international clients (30 + countries so far).
Above all, whether you want long copy, short copy, optimised copy or just good ideas and a content strategy that produces results, then I’d love to hear from you.
Simply contact me now
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