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Newsletter Copywriter – engaging content for your audience

Sitting somewhere between brand building and direct response, effective magazine or newsletter copywriting is often at the heart of effective customer relationship management (CRM) marketing, as well as employee engagement. A professional newsletter copywriter will help your audiences stay informed and loyal.

In particular, newsletters are also a great way of:

  • Building brand awareness
  • Communicating your success stories
  • Introducing new products or services
  • Increasing website traffic and improving SEO
  • Generally boosting your status within your sector

I’ve written newsletter content and in-house magazines for charities, a government advisory body, a home improvements organisation, a train company, a travel service business and a leading social housing provider, among others. Examples are shown below. Related samples are also on my brochures page, my employee engagement page, my property copywriting page, and under digital copywriting.

Whether your audience is employees, subscribers or the wider public, I can tailor your content to ensure it’s informative, interesting and persuasive. As well as writing the copy, I often research articles and interview employees, stakeholders and others for information, quotes and so on.

 

Newsletter copywriter samples

 

 

Five reasons to choose me as your newsletter copywriter

  1. I almost certainly have extensive experience in writing for your sector. Whether your newsletter is aimed at your colleagues or your customers, I can make them want to find out more about you, connect more closely with you – and stay with you.
  2. I’m happy to conduct interviews, edit and repurpose existing content. Plus I’m always ready to suggest new articles, angles and ideas, as well as pictures or illustrations to go with stories.
  3. I can also provide social media lead-ins, email teasers, article summaries, media snippets and whatever else you might want to promote your newsletters.
  4. As with all my projects, I offer a fixed price, which always includes amends – so there are no hidden costs.
  5. I’m quick, helpful and reliable, and happy working with your in-house art director or designer, or media agency.

 

Newsletter copywriting testimonials

“We’ve had really excellent feedback from our residents about the Shine newsletter. It’s informative, they look forward to reading it, and it’s easy to understand and relevant.”
Sue Wafer, Resident Communications Executive, Affinity Sutton (now Clarion)

“I am very pleased with what you have produced, thank you.”
Reverend Tim Harford, Director of Fundraising and Communications, USPG

Read more copywriting testimonials 

 

Newsletter copywriter – contact me now for a free quote or to ask a question

Just call  +44 (0) 7767 687524 or email peter@ideaswise.com or complete the form below.


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