This is one of many property showcases I have written. The aim of this particular one was to highlight the many attractions of Hackney (helped by the fact that it’s where I happen to live myself) while also explaining the concept of shared ownership.
[Copy extract]
Hackney Sheep Lane
Welcome to an exclusive selection of thoughtfully designed 1 and 2 bedroom balconied apartments, set in a prime canal-side location near Victoria Park. Comprising just seven properties, each has its own balcony, together with access to a shared roof terrace overlooking the Regents Canal.
Welcome as well to Hackney, described by the Movement for Liveable London as London’s most liveable borough. It’s also inner London’s greenest one.
This particular corner of Hackney is more special still. The Sunday Times named the Victoria Park neighbourhood as the 2020 regional winner of the best places to live in the UK. They named it as “The friendly face of hip Hackney” and “Simply one of the capital’s loveliest places to live.”
Welcome, therefore, to prime affordable living – in the primest of places to be.
How my copywriting has made a big difference to results and profitability
