This is one of many property showcases I wrote for Landsec, the UK’s leading property development company, as part of a complete reimagination of their website.
[Copy extract]
20 Eastbourne Terrace, W2
What a transformation! From a concrete 1950s office block to an award-winning, glass-fronted development containing some of the most creative workspaces around.
This isn’t just our own opinion. As well as complementing the resurgence of Paddington in London as a desirable area for businesses, 20 Eastbourne Terrace won the Refurbished/Recycled workplace category in the prestigious British Council for Offices (BCO) London Awards.
Design that works for everyone.
So, what was it that impressed the judges so much? This 17-storey building is attractive to many different businesses, including non-corporate customers – proven by the impressive pre-let figures prior to completion.
People thrive in an environment flooded with natural light and space to think and, according to the BCO judges, the building “oozes creativity”. At the same time, blue-chip companies can impress clients with Grade A office space and breath-taking views across North-West London.
We’ve ensured the rest of the property is every bit as good as any of our new-build developments – including the open, welcoming business lounge on the ground floor.
How my copywriting has made a big difference to results and profitability
