As per my last post, I do love being a copywriter. But these days there are a lot of us around, and when you couple that with an almost insatiable demand for copy/content there’s going to be a big squeeze on rates. When I read about people writing ‘articles’ for a fiver a pop I thought … Copywriting rates – you’re having a laugh
(Here’s someone who appreciates being his own boss, even if his writing skills are a little shaky. Thanks to Thornet/Steven Walling for the pic.) I’ve been a self-employed copywriter for about 20 years now, more or less. I wouldn’t swap it for the world – and if you have some agency experience I bet if you made the … 10 reasons why you should become a freelance copywriter
It’s not up there with ‘What is the meaning of life?” but this is a question I’ve been asked a few times. The glib answer is “A lot more than there used to be”, given that so many people call themselves copywriters (or more often content writers) these days. In fact I would say that there … How many copywriters are there in London?
One of the services I offer is a copy critique Not many people take it up. Which is a pity, as it’s an extremely cost-effective way of getting your communications into shape. Especially as I refund the cost of the critique if I’m subsequently hired to do a new piece. Why isn’t your website on the … Copy Critique – a useful but neglected service
Once upon a time, way back in the dim distant past before the internet really got going (all of about ten or twelve years ago) and when the word ‘blog’ was just a misprint, anything written of a commercial nature was called copy. But in the last decade, the sheer volume of what’s written online has … Copy still beats content, at least on Google searches
Since my post about thank you letters for sp*m emails, I’ve received a great deal of sp*m comments on my blog. Sadly none of them entertaining or ripe for spoofing. Most, for some reason, seem to be related to N*L J*rseys. (The reasons for the asterisks is that if I put in the full name, I’ll … Do sp*mmers have a sense of humour?
Many years ago, when I was fresh out of university and still not sure of what I wanted to do, I took one of those ‘Find the Right Career’ multiple choice tests. You probably know the kind of thing. It had dozens of questions along the lines of ‘Do you like working with people’, ‘Are … Freelance copywriter – a true calling?
Saw this in Greece earlier this month (thanks to Bryan for the pic). The only reason they don’t have this in UK pubs must be some ‘elf & safety issue. Otherwise every other boozer would be full of them. If you are based outside the UK, please follow the link if you are looking … I can’t believe the UK has overlooked this marketing widget
Like most copywriters I love reading and do quite a bit of it, especially at night as I’m not a great sleeper. I enjoy reading about a wide variety of subjects, and chances are that at any one time, I’ll have three or four quite different books and a magazine or two on the go. I … Buying books – an awful realisation
Welcome to my new copywriting blog, complete with widgets, tags and maybe the odd response or two. As well as day-to-day stuff like site changes and occasional work updates, I’ll be looking at life from the point of view of your average freelance copywriter in London, as well as industry developments, advertising book reviews and what’s … Welcome to the Ideaswise London copywriting blog
How my copywriting has made a big difference to results and profitability
