To increase your chances of services or products you offer being found and ranked highly on Google, it helps to be specific. Very specific. In fact, it’s often a good idea to have highly targeted pages that are dedicated to a single product or service. This allows you to target specific ‘long tail’ keyword terms. … How highly targeted pages boost results
I haven’t updated my blog in a long time, mainly because I’ve been so busy. To be a good writer, you have to be curious, which means that whatever you’re asked to write about, you have to take a real interest in. If you can’t do that, you shouldn’t be a copywriter. Fortunately, for me, … If you want variety, be a freelance copywriter
There used to be a long-standing joke in the advertising business about how to write a TV ad. It would always start with something like “We open on a tropical island” or “The backdrop is Sydney Opera House” or “The camera pans across the Grand Canal in Venice” or…well, you get the general idea. … Do copywriters get to travel?
Not so long ago I had a welcome few days fishing in Ireland. The weather was great, the company even better, and we all caught some fish. The place where we stayed was pretty so-so, however. Not bad, but just a few minor improvements could have made a real difference. But what was really annoying was … Contact page best practice – always make it easy for your customers
Here’s a fun way to lose a few minutes but gain something for a good cause at the same time. Go to Free Rice and play their word definitions game. You’re given words plus four possible meanings. Every time you get one right, you donate ten grains of rice to a good cause and you’re … Calling all copywriters and students of English – free food
How long do you think direct response letters have been around? A hundred years? A hundred and fifty? And who invented them? Surely it was either us British or the Americans? Wrong on all counts. The first direct response letter was written over two thousand years ago. You can find it in the Bible. It … What was the world’s first long copy direct response letter?
Last week I watched the film Timbuktu at the Rio Cinema, Dalston; the following evening I saw the play An Audience with Jimmy Savile at the Park Theatre in North London. Timbuktu is a French film set in the legendary ‘middle of nowhere’ city in Mali, but this film puts it right in the middle … The monsters among us – reviews of Timbuktu and An Audience with Jimmy Savile.
This is aimed at people who have already worked as agency copywriters, particularly in the UK, but are looking to make the move from permanent to freelance. Here, in no particular order, are my top ten pieces of advice for going freelance. Avoid content mills and any request for lots of articles/blog posts that pay … 10 pointers for copywriters going from permanent to freelance.
With seemingly everything digital these days, many small business owners might ask whether they need a printed brochure at all. My answer to that, for the most part, is a definite “yes.” Let’s start with where we are. If you’re like most businesses, you’ve got a lot of information on your website. Perhaps some of it … Do businesses still need printed brochures?
Some time ago I enjoyed a short break in Sussex with a few friends. On the first day, we were meant to be going to Brighton races, the last meet of the season. Unfortunately, it was called off a couple of days beforehand, due to a waterlogged course. Someone suggested we could maybe go to the evening … When the marketing is better than the product
How my copywriting has made a big difference to results and profitability
