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KPMG – thought leadership ezine copywriting

Slant was a regular ezine for financial professionals, issued by KPMG. Each issue took an in-depth look at different topics, with content such as articles, interviews and opinion pieces by KPMG executives. These are introductions I wrote for an issue entitled The Cyber Crossroads.

 

[Copy extract]

 

The Cyber Crossroads

Technology has revolutionised the day-to-day lives of individuals and organisations alike. But if we’re to continue to benefit and to profit from it, and if we’re to minimise the potential downsides, we’re going to have make some choices. Now is the time to take a good look at where we are with technology, where we want to be, and the choices of routes to get there.

 

[Introductions to other articles in this issue]

Tech companies: from seed funding to sapling investment

Tech companies are springing up throughout the UK, and there’s seed funding and other support available for them. What’s missing is the phase two investment to turn fledgling businesses into the tech giants of tomorrow.

 

The Slant debate: Do we need an internet privacy charter?

With internet privacy becoming a major issue, a special charter could be good for individuals – but what about the organisations who might choose to sign up to it? Experience two strongly opposing views and decide for yourself.

 

Preparing for total internet failure

Organisations are worryingly complacent about the internet, taking its reliability for granted. However, it’s surprisingly fragile, dependent on uncontrollable factors, and with no-one bearing overall responsibility. Plus the more the internet grows and the more dependent we become on it, the more the risks multiply – and the more we should prepare for extended outage.

 

Tech risk – tackling reactivity and under-investment

Organisations need to be proactive rather than reactive, anticipating IT failure as a certainty rather than a possibility. This means investing in the right procedures and tools to minimise and recover from disaster, and introducing or enhancing the role of Chief Technology Risk Officer.

 

Silicon UK – what’s not to like?

With technology becoming ever-more pervasive across all sectors, the government is putting its weight behind a strong UK technology sector. Factor in the UK’s track record of innovation and creativity, together with the status of London as one of the world’s great cities, and it’s clear that the UK is a highly attractive environment for tech companies.

 

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