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Royal London – complete financial content writing rebrand

Following a merger, leading financial organisation Royal London decided on a complete rebrand of all its marketing materials. I was engaged as the lead financial content writer, editing, rewriting and creating a wealth of materials from adverts and brochures through to web copy and CRM pieces. This example is from a sales piece for financial advisers.

 

[Copy extract]

Maximising the automatic enrolment opportunity

Automatic enrolment creates real opportunities for advisers in the corporate pensions market.

Employers will need expert help and advice to understand their duties, the impact on their business and the changes they’ll need to make. This creates openings for you to provide a range of services that your clients will really value and that will generate income for your business.

We’re committed to helping you make the most of the automatic enrolment opportunity. This guide will tell you how we can help you design, implement and run an automatic enrolment solution for your corporate clients.

 

Contents

  • The automatic enrolment journey
  • Your goals and challenges
  • Design an automatic enrolment solution
  • Implement the changes effectively
  • Run the scheme efficiently
  • Benefits for you and your clients
  • Why Royal London?

 

The automatic enrolment journey

We’ll support you and your clients through the whole automatic enrolment journey. In the early stages, we’ll give you the tools you need to offer a profitable scheme design service. Further down the track, you can rely on our expertise to set the scheme up and make sure it runs smoothly.

 

Design

Our automatic enrolment design service will allow you to deliver a range of professional services to your clients. This could include reviewing their workforce and any existing pension schemes they have in place. You can then model different options before arriving at the right design for their scheme.

 

Implement

Next we’ll assign an expert implementation manager to take care of all the detailed process design, saving you time and freeing you up to deal with more corporate clients.

 

Run

Finally, your clients can use our enhanced online service to run their scheme smoothly. We’ll guide them through all the processes they need to carry out and our dedicated servicing team will be on

hand to provide additional support when they need it.

 

 

View more financial copywriting examples 

Take a look at my main financial copywriter page

Contact me about writing for you  

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