Financial copywriting examples
Financial copywriter – examples of my work
I’ve written for financial sector organisations of all sizes and types, from independent financial advisers through to major multi-national banks and investment corporations. Financial content I’ve written includes TV, video, radio, press, websites, white papers, articles, blogs and social media.
For easy viewing, I’ve broken down these samples into two sections. First, those providing financial products and services, such as banks, investment and insurance companies. Second, those offering complementary services, either those reselling those products, such as financial advisers, or those that service the financial sector, such as fintech providers.
Banks, investment and insurance companies
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Shepherds Friendly : ISA Guide
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Shepherds Friendly : ISA Guide II
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Shepherds Friendly : ISA Guide III
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Shepherds Friendly : ISA Guide IV
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Shepherds Friendly : ISA Guide V
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Shepherds Friendly : ISA Guide VI
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Royal London: web copy & brochures
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Royal London: web copy & brochures II
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Royal London: web copy & brochures
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Citibank : web copy and ads
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Citibank: email
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Lusail Investments, Bahrain : web content
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Asda Money : website copy
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Eagle Star motor insurance : press campaign
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Eagle Star Insurance: II
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Travelers : cyber insurance interactive brochure I
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Travelers : II
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Travelers : III
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Access Bank : annual report editing
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Access Bank, Nigeria : II
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Virgin Money : award-winning mailer
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American Express : consumer promotion
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Citibank : brochure I
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Citibank : brochure II
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Aurexia : financial consulting website
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M&G : consumer direct mail
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M&G : II
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Citibank : international personal banking brochure I
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Citibank : II
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Citibank : III
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Travelers Legal Insurance – microsite
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Travelers Legal Insurance : II
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Travelers Legal Insurance : III
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AAG : website
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Eagle Star investments : fold-across press ad
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Eagle Star: transparent insert and mailer
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MyJar Loans : website & emails
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MyJar Loans : II
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MyJar Loans : III
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Access Bank : 2019 Annual Report
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Access Bank: II
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Access Bank : III
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Janus Henderson : investment podcast
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Atradius : financial blog I
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Atradius : financial blog II
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Lazard Careers : I
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Lazard Careers : II
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Lazard Careers : III
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Janus Henderson : retirement guide
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Janus Henderson : guide II
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Janus Henderson : guide III
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Janus Henderson : guide IV
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Janus Henderson : guide V
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Janus Henderson : guide VI
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American Express : landing page I
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American Express : landing page II
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American Express : landing page III
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Vanguard : ETFs explainer
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Vanguard : ETFs II
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Vanguard : ETFs III
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Janus Henderson : investment articles
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Janus Henderson : article II
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Janus Henderson : article III
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HFC Bank : mailer I
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HFC Bank : mailer II
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HFC Bank : mailer III
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Standard Chartered Bank : desktop mailpack I
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Standard Chartered Bank : desktop mailpack II
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Miller Insurance : cargo market roundtable article
Financial advisers, fintech and other service companies
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MyComplianceOffice : consolidation technology white paper
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MyComplianceOffice : white paper II
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MyComplianceOffice : white paper III
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MyComplianceOffice : white paper IV
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Plenitude Consulting : fintech software I
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Plenitude Consulting : II
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Meritsoft : FinTech blog post III
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Meritsoft : FinTech blog post II
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Meritsoft : FinTech blog post I
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Independent Financial Advisers Association : brochure I
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Independent Financial Advisers Asociation : II
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CEDR : mediation skills for HNW advisers
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Rutherford Search : financial recruitment eBook
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Rutherford Search : II
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Rutherford Search : III
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Henry Dannell : HNW insurance blog I
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Henry Dannell : HNW insurance II
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Henry Dannell : HNW insurance III
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Henry Dannell : HNW mortgage v cash III
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Henry Dannell : HNW mortgage v cash blog I
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Henry Dannell : HNW mortgage v cash II
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Första Entreprenörsfonden, Sweden : investment proposal
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Första : II
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Första : III
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KPMG : “Slant” financial trends microsite
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KPMG : II
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KPMG : III
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Technology Banker, Nigeria : web launch
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Fisher Investments : investing timing article
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Fisher Investments : pension choices article
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Uraan Energy : investor presentation I
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Uraan Energy : investor presentation II
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Uraan Energy : investor presentation III
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RiskScreen software : FATF Plenary article I
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RiskScreen software : FATF Plenary article II
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RiskScreen software : Cost of Compliance article I
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RiskScreen software : Cost of Compliance article II
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Taulia – Virtual Payment Cards : Landing Page I
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Taulia – Virtual Payment Cards : Landing Page II
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CMC Markets : spread betting explainer I
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CMC Markets : spread betting explainer II
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CMC Markets : spread betting explainer III
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Pharmawise : investor presentation I
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Pharmawise : investor presentation II
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Pharmawise : investor presentation III
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Atradius : free trade article I
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Atradius : free trade article II
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Atradius : Is India the new China article I
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Atradius : Is India the new China article II
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Atradius : 2024 economic outlook article I
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Atradius : 2024 economic outlook article II
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Pharmawise : investor briefing I
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Pharmawise : investor briefing II
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Pharmawise : investor briefing III
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Wealth Dragons : investor briefing I
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Wealth Dragons : investors II
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Venner Shipley : financial IP
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