Part of a major campaign I wrote for specialist insurance company Travelers, covering insurance for corporate, legal and other sectors. The work spanned interactive brochures, factsheets, videos and social media.
[Copy extract]
Cyber security – the biggest challenge of all?
In today’s data-driven world, keeping information, data and finance safe and secure online is essential for almost any organisation, and the consequences of not doing so can be catastrophic.
The top three causes of data breach are malicious/criminal attacks, human error and system glitches, so it’s not surprising that, while typical scenarios may differ, all sectors are vulnerable.
In 2016, the UK’s National Crime Unit found that cybercrime had overtaken the traditional version for the first time ever, with over two million incidents recorded in that year. In addition, 65% of all targeted cyber attacks strike small and medium sized businesses. *
An evolving threat
Cyber attacks are also continually evolving and becoming more sophisticated – recent high-profile ransomware cases are just one example of this.
In addition, despite advances in technology (or in some cases because of it) and training, human and system error are ever-present threats. Everything from a lost laptop to a disgruntled employee can now pose a major risk.
The imminent introduction of new data protection laws (focusing attention on an individual’s privacy rights), the growth of cloud computing, the increasing use of social media as well as corporate ‘use your own device’ policies are all factors in raising the risk stakes.
Put simply, it’s not a matter of if an organisation will suffer a data breach, but when.
The only question is how much it will cost. In the UK, the figure stands at £2.48 million on average. ** For some organisations, the effects of a single breach can therefore be devastating – or even terminal.
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