Peter Wise

Content discontent

One of the things I like about this business is that you get enquiries from all sorts. I enjoy talking to people from differing walks of life and in all kinds of different businesses and then quoting them for a job, even if I don’t always get it.

Sometimes, though, you know straightaway you’re going to be wasting your time.

For example, I just had an email asking for a ‘Content Writer’. The alarm bells tend to ring when I see that word ‘content’. It’s often (not always, but often) an indicator that the person is looking for third rate work at fifth rate rates.

The sender wrote that my qualifications should include: “Attention to details; obsession with grammar and writing style.”

She also wrote that:

“Our ideal candidate is a dependable and reliable person with whom we can develop a long standing relationship with.”

Hmmm. So much for grammar and attention to details…


If you are looking for a freelance copywriter (as opposed to content writer), please take a look at my copywriting services


About Peter Wise, freelance copywriter

Freelance Copywriter in London, UK
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