Using Facebook, Twitter and other social media is a good idea for many businesses, but there are a few things to think about before you get started. Here’s what I recommend. What’s important is …
I’ve pointed out in the past that a quick and easy way to find out what people are searching for is to use Google Instant. That’s the little tool on Google that shows results as you type. You’ll already have …
Here’s a recent article by Jenny Hirschkorn from the Daily Telegraph about SEO for small businesses. I’m glad to say that it mirrors what I’ve always maintained: nearly every small business should be doing their own SEO. Except in special …
Testimonials are great. We all prefer to use builders, electricians or plumbers who come recommended and it’s no different with many online businesses. In fact when it comes to choosing one website over another, a few decent testimonials will make all …
There are many, many factors which go to make up a ‘good’ website from the point of view of the search engines, as well as from the point of view of potential customers (generally these factors are pretty much …
One of the first website projects I wrote as a freelance copywriter, around 15 years ago, was for Edradour, which has the distinction of being the smallest whisky distillery in Scotland. I was asked to write some …
Next time you search for something on Google, have a closer look at the results before clicking on one of them. The regular Google listings will show a short headline, followed by a link, followed by a couple of …
One of the things I like about this business is that you get enquiries from all sorts. I enjoy talking to people from differing walks of life and in all kinds of different businesses and then quoting them for a job, …
How my copywriting has made a big difference to results and profitability
