Doyle Dane Bernbach – the classic Volkswagen ads
Just came across a nice site with the kind of ads that inspired me to get into the business about 26 years ago: It’s at http://www.ddb60s.com/
Just came across a nice site with the kind of ads that inspired me to get into the business about 26 years ago: It’s at http://www.ddb60s.com/
According to Times writer Giles Whittell, if Shakespeare were alive today, he’d be a copywriter with a blog. I don’t know about that, but as a copywriter with a blog, I thought some of his lines could be useful for advertising certain products: All that glisters is not gold – Ratners Jewellery Our … Shakespeare could have been a copywriter
Here are some sayings on advertising, with my take on them. ‘The most powerful element in advertising is the truth.’ This one is by Bill Bernbach, founder of Doyle Dane Bernbach. This was the agency that helped to kick-start modern advertising back in the 1960s with their famous understated ads for the Volkswagen … Advertising sayings – and my take on them
In the days when I regularly worked in ad agencies, there was always one sure-fire way of telling how good the agency was creatively: the number of ideas they put forward in presentations. Agencies that presented lots of ideas are the best ones, right? They must be – they come up with so much stuff. … Advertising ideas – when less was more
How my copywriting has made a big difference to results and profitability
