Over the years, I’ve written many pieces for Microsoft and their resellers. Working with Saatchi & Saatchi, I came up with the radio-image concept and wrote the copy for this piece. It was aimed at ensuring customers purchased the correct licences, with the goal of increasing revenue and compliance. As often with this client, it was written in US English, and designed to be easily translatable. It turned out to be highly successful and was rolled out worldwide.
[Copy sample]
Introducing licensing that’s on your wavelength
Microsoft Open Value, the Microsoft volume licensing agreement for small and medium business, finetunes the attributes of Multi-Year Open and Open Subscription License agreements.
Open Value’s new features are in sync with your organization’s licensing needs. So if you have five or more PCs and you want to get more from your technology investment, Open Value is for you.
We’ve been doing some fine-tuning
We know that managing your company’s licensing can be hard work, especially if you support multiple software versions across a range of products. And we recognize that you want a cost-effective, straightforward way to take control of your upgrade cycle and stay compliant.
Open Subscription License (OSL) and Multi-Year Open (MYO) customers with expiring agreements can now convert to Open Value. This agreement is tailored for businesses like yours. It improves some of the features of your existing agreement, while simplifying your enrolment.
How? Read on.
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