Copywriting Blog

Advertising Copywriting London

Posts to do with advertising copywriting and commercials

Honesty in advertising – why we’ve come a long way since the Outlaw Josey Wales

    I was watching The Outlaw Josey Wales, one of the great westerns, for the umpteenth time the other day. One of the minor characters was a huckster going round from town to town selling his miracle elixir which he …

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Doyle Dane Bernbach – the classic Volkswagen ads

Just came across a nice site with the kind of ads that inspired me to get into the business about 26 years ago:   It’s at http://www.ddb60s.com/

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Shakespeare could have been a copywriter

  According to Times writer Giles Whittell, if Shakespeare were alive today, he’d be a copywriter with a blog. I don’t know about that, but as a copywriter with a blog, I thought some of his lines could be useful …

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Advertising sayings – and my take on them

  Here are some sayings on advertising, with my take on them.   ‘The most powerful element in advertising is the truth.’ This one is by Bill Bernbach, founder of Doyle Dane Bernbach. This was the agency that helped to …

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Advertising ideas – when less was more

In the days when I regularly worked in ad agencies, there was always one sure-fire way of telling how good the agency was creatively: the number of ideas they put forward in presentations. Agencies that presented lots of ideas are …

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