British copywriter – proven success with clients globally

Are you based outside the UK but looking for an experienced, effective British copywriter?

I was born in and am based in London, UK, but have worked with clients from more than 30 countries across Europe, the Middle East, Africa, Asia and North America, delivering professional website content, advertising, sales collateral and much else. Wherever your business is based, I can help deliver more awareness, more visitors, and more sales.

You will benefit from persuasive, informative copywriting in British English – the preferred standard for many businesses operating worldwide, and the variant which most non-native speakers adopt.

Effective British English copywriting across five continents

The map at the top of this page shows countries I have experience with, writing for professionals and organisations, big and small.

1. Europe

Both EU and non EU countries, across a wide variety of sectors, and including websites, sales collateral and newsletters.

: Provideam IT, Ireland : SEO content

: Mostphotos, Sweden : web & pitch docs

: Canspiration, Germany : multi-media

: Celtic Wedding Rings, Ireland : web copy

: Amadeus Travel Tech, Spain : newsletters

: Amadeus : newsletters II

: Amadeus : brochure I

: Amadeus : brochure II

: Amadeus : brochure III

: Amadeus : brochure IV

: English Academy, Brussels : web copy

: Lacrosse Translation, Poland : web copy

: Coca-Cola HBC, Greece : CSR web copy

: Coca-Cola HBC : II

: Första Entreprenörsfonden, Sweden : investment proposal

: Första : II

: Första : III

: Första : IV

: Stokke, Norway: brochure

: Stokke, Norway : II

: Stokke, Norway : III

: Yanmar Construction Europe : complete website

: Yanmar Construction Europe : II

: Yanmar Construction Europe : III

: Fondy : Ukrainian payment provider, website

: Fondy : II

: Fondy : III

: Fondy: LinkedIn lead magnet

: Fondy : LinkedIn II

: Fondy : LinkedIn III

: Cleanzy, Italy : complete website refresh

: Kiliaro Swedish social media company – web content

: Kiliaro : LinkedIn post I

: Kiliaro : LinkedIn post II

: Kiliaro : press release I

: Kiliaro : press release II

: Rive Gauche : branded property article I

: Rive Gauche : II

: Rive Gauche : III

Provideam Software, Ireland – web copy, press releases

Pyrenees Mountain Tours, France – website content & SEO guidance

Amadeus Travel Solutions, Spain and Germany – brochures, travel web content, newsletter writing

Mannheimer Marketing, Germany – brochures

Marta Jonsson designs, Iceland – luxury product copy

The English Academy, Belgium – website copy

Mostphotos Stock Agency, Sweden – small business website copy

Lacrosse Translations, Poland – brochure

Frank Communications, Norway – client brochures

Crown James Gaming, Malta – microsite

4Finance, Poland – web content

Hendrikka Waage, Iceland – luxury clothing

Kiliaro, Sweden – web copy, press releases, LinkedIn posts, videos

Brandlab, Norway – video

Yanmar Construction Europe – complete website rewrite (60+ pages) – see the Yanmar construction website

Första Entreprenörsfonden, Sweden – investment document editing

Stokke Furniture and Accessories for Children, Norway – brochures

Coca-Cola HBC (various European countries) – web copy, collateral

Ball Packaging, Germany – blog copywriting

ABB Ltd, Switzerland and Sweden – tech sector videos, web copy, internal documents

Fondy, Ukraine – payment provider website

2. Middle East

Mostly websites, including very large sites for blue chip clients, but also a lot of copy editing and checking of internal documents, reports, presentations and so on.

: Zu’bi & Partners, Bahrain : website

: BUPA Arabia : 80+ page website

: Chemtrade, Saudi Arabia : web copy

: Arabian Chemical Terminals : web copy

: Discover Dubai : 20+ page microsite

: PRIME, Bahrain : collateral & web copy

: Reza Group, Saudi Arabia – website

: Lusail Investments, Bahrain : web content

: Suttons Arabia Logistics : web copy

: Sakan Real Estate, Beirut : SEO web copy

: Delta Health & Fitness, KSA : web copy

: Orange Tree Nursery, Dubai : web copy

: eDesign, Saudi Arabia : web copy

: Halwani Bros, Saudi Arabia : web editing

: Bee’Ah Environmental Protection, KSA : web copy

: Reza Energy, Saudi Arabia : web editing

: Gap Art, Palestine : website copy

: VisionMaker Arabia Leisure Property : web copy

: CDW Middle East : IT Services

: Zeitna Olive Oil : website

Zu’bi & Partners Law Firm, Bahrain – website copywriting & optimisation

Orange Tree Nursery, Dubai – website & SEO guidance

BUPA Arabia, Saudi Arabia – website copy ( 80+ pages)

Emirates Airlines, Dubai – specialist microsite (50+ pages) for the luxury travel market

PRIME Instant Offices & Business Centre, Bahrain – website, SEO guidance, sales collateral – read a case study for PRIME Bahrain

Reza Group, Saudi Arabia – website copywriting

Lusail Investments, Bahrain – website content

eDesign, Saudi Arabia – sales collateral, web content

Sakan Real Estate, Lebanon – real estate website copy & SEO guidance

CDW Middle East – website content

Aramco – employee engagement collateral

Zeitna – olive oils from Palestine and Jordan

3. Other countries

Websites, sales collateral, consumer advertising across many countries, including turning American content into British English.

: JG Jewellery, Melbourne : web copy

: Moophi Beauty, Malaysia : web copy

: Access Bank, Nigeria : II

: Snowflake Ball, Canada : charity auction

: Walt Disney World, USA : sales collateral

: New Masters Wines : press ad

: Yekea China : retail copywriting

: Art Lagos, Nigeria : brochure copy

: Art Lagos, Nigeria : II

: Airbnb : Barcelona listing

: Airbnb : Los Angeles listing

: Airbnb : Toronto listing

: Walden University, USA : IT engineering

: Walden University, USA : cybersecurity

: Walden University, USA : big data

: JuJu Suite, USA : software platform

: JuJu Suite : II

: JuJu Suite : III

: Technology Banker, Nigeria : web launch

: Sunon Furniture, China : infographic

: Sunon Furniture, China : II

: Sunon Furniture, China : landing page

: Sunon Furniture, China : II

: Sunon Furniture, China : III

: Kaspersky : cybersecurity for heavy industry – white paper

: Kaspersky : white paper II

: Kaspersky : white paper III

: Hoymiles Solar : blog post I

: Hoymiles Solar : II

: Hoymiles Solar : III

: CDW Africa : IT Services

Airbnb, USA – 300+ ‘Select’ property listings in UK, US, Canada, Italy, Spain, South Africa, China, Australia, New Zealand

Joseph George Jewellery, Australia – web copywriting

Moophi Beauty Products, Malaysia – writing a microsite

Access Bank, Nigeria – annual report editing (every year 2015 – 2020)

Hessel Trading, Russia – web copywriting

The Snowflake Ball, Canada – charity auction copy

Shell Nigeria – website copywriting

Technology Banker, Nigeria – advertising, sales collateral

RCI Affiliates, USA – press ads

New Masters Wines – Australia – advertising copywriting and web copy

Art Lagos, Nigeria – brochures

Yekea, China – retail copywriting

Sunon Global, China – web copy, infographics, brochures

CDW Africa – website content – see the CDW Africa website

JuJu Suite, USA – web copy anglicisation and editing

Walden University, USA – web copy and brochures

Paradise Island, Cape Verde – investor presentation

Kaspersky, Russia – white paper and VPN digital copy

Hoymiles Solar, China – blog posts

Better website content – and rankings – wherever you are

If you are keen to attract customers from outside your own country, your prime marketing tool is likely to be your website, and if it’s written in the right way then you can attract customers from all over the world.

That’s why I offer copy-optimised sites – researching what terms people search with globally or in specific countries, then picking the right ones and using them in the right places to ensure high rankings. For some examples, see my SEO copywriting page

Copy Anglicisation or Global Transcreation

I can ensure that your services or products sound great whoever is reading them and wherever they are reading them from.

US to UK English – if you have American content you would like anglicised, I know the US well and lived there for over a year, so have a good ear and eye for changing spellings and expressions but keeping the same sentiments.
English editing – if you have some existing copy and the English is not good, don’t worry. I can smarten it up so that it sounds good and the spelling, punctuation and grammar are just right. Quick, easy and very cost-effective.
Global effectiveness – I make sure that I use straightforward words, without phrases or words that only a British person would appreciate. Anyone speaking basic English will be able to understand what I write, wherever they are from.

English not your first language?

I can proofread and edit your letters, presentations or LinkedIn profile, and turn any marketing communications into excellent business English.

It’s fast, cost-effective and high quality – and perfect for informing and persuading English-speaking readers.

Simply contact me now

What overseas clients are saying

“A well prepared write up that leaves no room for any comment other than praise.”

S.I. Al-Inaizi, Bee’ah, Saudi Arabia

“This was great!!! It is perfect. I cannot thank you enough.”
Joseph George. Joseph George Jewellery, Melbourne Australia

“Thank you very much for the outcome and the timing “

Stefano Manzi, Country Manager, Cleanzy, Italy

“The rankings are very good! Thank you so much. Your copywriting obviously worked wonders!”
Emma Curtis-Smith, Marketing Manager, Prime Instant Offices, Bahrain

“We are very happy with the new website content you have written for us.”
Steven Forsyth, Partner, Celtic Wedding Rings, Ireland

“Thanks for all your consistent hard work – you’ve been such a valuable asset to the Airbnb Plus project and I appreciate your thoughtfulness and dependability!”

Jane Mulcahy, Senior Project Manager, World Writers, USA

“Et nous souhaitons vous remercier, ainsi que Peter pour la qualité des textes. Vous faites un travail merveilleux !”

David Juan Oliva, Customer Success Director, Lionbridge, Belgium

Read many more testimonials from overseas and UK clients here