Copywriting Blog
Copywriting book review: “Freelance Copywriting”
Author: Diana Wimbs. Publisher: A&C Black Ltd. Originally published 1999. This is a book which I picked up about 15 years ago. It’s out of print, but is it out of date? Well, to an extent, yes. Despite it being …
Copywriting book review: The Craft of Copywriting
Author: Alistair Crompton. Publisher: Business Books Ltd. Originally published 1979, second edition 1987. Are copywriting books from 20, 30 or 40 years ago still worth reading? When I started out in copywriting there were precious few books available to …
Book review: The Real Mad Men, by Andrew Cracknell
For anyone who has worked in the advertising business, this is a fascinating book. Even if the nearest you’ve ever got to an ad agency is sipping a martini, pulling on a Lucky and snapping a secretary’s garter belt while …
Copy writing book review: Read Me
Authors Roger Horberry & Gyles Lingwood. Laurence King Publishing, released September 2014. 192 pages, 150 colour illustrations. Paperback, RRPM £18.95. This book takes a different approach from 100 Ways to Create a Great Ad, reviewed last time, but …
Advertising book review: 100 Ways to Create a Great Ad.
Author: Tim Collins. Laurence King Publishing, released August 2014, 208 pages, 314 illustrations. Paperback, RRP £22.50 If you’re an aspiring copywriter or art director looking to get a portfolio together, or an established creative looking for inspiration, this book …
