Author: Diana Wimbs. Publisher: A&C Black Ltd. Originally published 1999. This is a book which I picked up about 15 years ago. It’s out of print, but is it out of date? Well, to an extent, yes. Despite it being published in 1999, there’s no mention whatsoever of the internet, which by then was becoming … Copywriting book review: “Freelance Copywriting”
Author: Alistair Crompton. Publisher: Business Books Ltd. Originally published 1979, second edition 1987. Are copywriting books from 20, 30 or 40 years ago still worth reading? When I started out in copywriting there were precious few books available to help guide me. This was one of the better ones. It’s out of print, but … Copywriting book review: The Craft of Copywriting
For anyone who has worked in the advertising business, this is a fascinating book. Even if the nearest you’ve ever got to an ad agency is sipping a martini, pulling on a Lucky and snapping a secretary’s garter belt while watching Mad Men, it’s pretty darn good. It details the world of advertising in Madison … Book review: The Real Mad Men, by Andrew Cracknell
Authors Roger Horberry & Gyles Lingwood. Laurence King Publishing, released September 2014. 192 pages, 150 colour illustrations. Paperback, RRPM £18.95. This book takes a different approach from 100 Ways to Create a Great Ad, reviewed last time, but actually dovetails rather well with it. It’s especially good for the aspiring and junior copywriter, … Copy writing book review: Read Me
Author: Tim Collins. Laurence King Publishing, released August 2014, 208 pages, 314 illustrations. Paperback, RRP £22.50 If you’re an aspiring copywriter or art director looking to get a portfolio together, or an established creative looking for inspiration, this book will work well as a quick idea generator. We all know many of these techniques; … Advertising book review: 100 Ways to Create a Great Ad.
When I started out in advertising in the late 1980s, almost the only tool and certainly the most useful, was a few sheets of photocopied A4 paper. I think it was called something like “How to get your first job in advertising” and it was written by Dave Trott, then Creative Director and Co-Founder of … Book review: The Advertising Concept Book
How my copywriting has made a big difference to results and profitability
