Category Archives: New media copywriting

Top 10 Tips for Social Media Marketing for Small Businesses

                                 Using Facebook, Twitter and other social media is a good idea for many businesses, but there are a few things to think about before you get started. Here’s what I recommend. What’s important is …

Posted in New media copywriting | Tagged | Leave a comment

Keyword planning – combining three free tools to get all the pointers you need

I’ve pointed out in the past that a quick and easy way to find out what people are searching for is to use Google Instant. That’s the little tool on Google that shows results as you type. You’ll already have …

Posted in New media copywriting | Tagged , | Leave a comment

SEO for small businesses? DIY!

Here’s a recent article by Jenny Hirschkorn from the Daily Telegraph about SEO for small businesses. I’m glad to say that it mirrors what I’ve always maintained: nearly every small business should be doing their own SEO.  Except in special …

Posted in New media copywriting | Tagged | Leave a comment

How to ask for and make the most of testimonials

Testimonials are great. We all prefer to use builders, electricians or plumbers who come recommended and it’s no different with many online businesses. In fact when it comes to choosing one website over another, a few decent testimonials will make all …

Posted in New media copywriting | Tagged | Leave a comment

How to tell in 10 seconds if search engines like a website homepage

  There are many, many factors which go to make up a ‘good’ website from the point of view of the search engines, as well as from the point of view of potential customers (generally these factors are pretty much …

Posted in New media copywriting | Tagged , , , | Leave a comment

15 years and counting – a business website copywriting record?

      One of the first website projects I wrote as a freelance copywriter, around 15 years ago, was for Edradour, which has the distinction of being the smallest whisky distillery in Scotland. I was asked to write some …

Posted in New media copywriting | Tagged , , , | Leave a comment

How to tell without even looking at it if a website has been well thought out

  Next time you search for something on Google, have a closer look at the results before clicking on one of them. The regular Google listings will show a short headline, followed by a link, followed by a couple of …

Posted in New media copywriting | Tagged , , | Leave a comment

Content discontent

One of the things I like about this business is that you get enquiries from all sorts. I enjoy talking to people from differing walks of life and in all kinds of different businesses and then quoting them for a job, …

Posted in New media copywriting | Tagged , | Leave a comment