I was watching The Outlaw Josey Wales, one of the great westerns, for the umpteenth time the other day. One of the minor characters was a huckster going round from town to town selling his miracle elixir which he claimed did everything from cure any ailment to clean your clothes. Snake oil salesmen they called them. It … Honesty in advertising – why we’ve come a long way since the Outlaw Josey Wales
Testimonials are great. We all prefer to use builders, electricians or plumbers who come recommended and it’s no different with many online businesses. In fact when it comes to choosing one website over another, a few decent testimonials will make all the difference. The best testimonials are, of course, from those we know – friends, relatives or … How to ask for and make the most of testimonials
Still busy, even with Christmas only a tinsel length away: I’m covering for an auld acquaintance at an agency near Old Street, working on corporate communications for one of the Big Four. Just finishing off the website for the Australian jeweller. More work for the leading A/V firm. Plus more work for my regular clients … Work updates December 2013
My path to world domination continues. (Strokes white cat and arms giant laser beam.) Well, that’s to say I’ve recently added a couple of new overseas clients. As the map above shows, the list is now up to well over 20, across all continents except for Antarctica. And I’m not holding out my breath for … Copywriting across countries
There are many, many factors which go to make up a ‘good’ website from the point of view of the search engines, as well as from the point of view of potential customers (generally these factors are pretty much the same in both cases). However, if you know what to look for, you can … How to tell in 10 seconds if search engines like a website homepage
How my copywriting has made a big difference to results and profitability
