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egosurfing

The Google egosurfing trap – ok for individuals, bad for businesses

  A recent survey found that 57% of people have Googled themselves at some time or another – that is searched for themselves online. It’s known as egosurfing, vanity searching or self-googling. I can well believe it. In fact if anything that figure seems on the low side (speaking as someone who has Googled himself quite a few times, The Google egosurfing trap – ok for individuals, bad for businesses