Tag Archives: book review

Book review: The Real Mad Men, by Andrew Cracknell

Posted on 24/09/2014 by Peter Wise, freelance copywriter

For anyone who has worked in the advertising business, this is a fascinating book. Even if the nearest you’ve ever got to an ad agency is sipping a martini, pulling on a Lucky and snapping a secretary’s garter belt while …

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Copy writing book review: Read Me

Posted on 20/08/2014 by Peter Wise, freelance copywriter

  Authors Roger Horberry & Gyles Lingwood. Laurence King Publishing, released September 2014. 192 pages, 150 colour illustrations. Paperback, RRPM £18.95.   This book takes a different approach from 100 Ways to Create a Great Ad, reviewed last time, but …

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Advertising book review: 100 Ways to Create a Great Ad.

Posted on 14/08/2014 by Peter Wise, freelance copywriter

Author: Tim Collins. Laurence King Publishing, released August 2014, 208 pages, 314 illustrations. Paperback, RRP £22.50   If you’re an aspiring copywriter or art director looking to get a portfolio together, or an established creative looking for inspiration, this book …

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Book review: The Advertising Concept Book

Posted on 16/03/2014 by Peter Wise, freelance copywriter

When I started out in advertising in the late 1980s, almost the only tool and certainly the most useful, was a few sheets of photocopied A4 paper. I think it was called something like “How to get your first job …

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