For anyone who has worked in the advertising business, this is a fascinating book. Even if the nearest you’ve ever got to an ad agency is sipping a martini, pulling on a Lucky and snapping a secretary’s garter belt while watching Mad Men, it’s pretty darn good. It details the world of advertising in Madison … Book review: The Real Mad Men, by Andrew Cracknell
Authors Roger Horberry & Gyles Lingwood. Laurence King Publishing, released September 2014. 192 pages, 150 colour illustrations. Paperback, RRPM £18.95. This book takes a different approach from 100 Ways to Create a Great Ad, reviewed last time, but actually dovetails rather well with it. It’s especially good for the aspiring and junior copywriter, … Copy writing book review: Read Me
Author: Tim Collins. Laurence King Publishing, released August 2014, 208 pages, 314 illustrations. Paperback, RRP £22.50 If you’re an aspiring copywriter or art director looking to get a portfolio together, or an established creative looking for inspiration, this book will work well as a quick idea generator. We all know many of these techniques; … Advertising book review: 100 Ways to Create a Great Ad.
When I started out in advertising in the late 1980s, almost the only tool and certainly the most useful, was a few sheets of photocopied A4 paper. I think it was called something like “How to get your first job in advertising” and it was written by Dave Trott, then Creative Director and Co-Founder of … Book review: The Advertising Concept Book
