As a freelance IT copywriter, I’ve written case studies, brochures, fact sheets, blog posts and numerous websites – including search engine optimised copy.
Clients have included big names such as Microsoft, Dell and IBM, along with small businesses such as IT consultants and microbusinesses.
The technical copywriter I am – and the tech writer I’m not
I am not a technical nerd. I don’t have a technical degree. I don’t write in-depth product manuals or coding guides. But I do have a good understanding of the sector and the terms and jargon it uses.
Whether your audience is an ordinary consumer or an IT manager, the purpose of what I write is the same: to inform, to persuade and to convert the reader into becoming a customer.
Good IT products or services will likely have one or more universal benefits. They’re faster, more powerful, more reliable, more secure, easier to use, more cost-effective and so on.
As an IT copywriter, it’s my job to identify the benefits and to make your good product or service look great in a layperson’s language.
My IT sector clients have featured some of the best known names in the business, as well as various small companies and start-ups, as well as many telecoms companies.
Microsoft (education, licencing, PPC Advertising) – direct mail packs, fact sheets, digital copy
IBM – direct mail
BT (signalling technology, smart buildings) – advertising and digital brochures
Dell – microsite and consumer promotions
Tacit IT – start-up website
KPMG – tech risk bulletin
Provideam (OEE software, Ireland) – small business SEO web copy, press releases
Net Names – brochure and sales letters
ntl – brochures
Perspective Risk (pen testing) – website SEO copy
MeritSoft (FinTech software) – blog posts, tweets)
IT copywriting testimonials
“Thanks for this Peter, the content is great and the tips you’ve given are spot on. I really appreciate it.”
Matt Stevens, IT consultant.
“We use Ideaswise to help us prepare press releases and to write material for our website. They are fast and reliable and their work is of a very high standard. We have no hesitation in recommending this company.”
Paul Mitchell, Sales Manager, Provideam OEE Monitoring Solutions, Ireland
Contact me now for a free quote or to ask a question
If you’re looking for a professional IT copywriter, just call +44 (0) 7767 687524 or complete the form below.