When I first started writing copy for blue chips clients many years ago, it would often be translated into different languages. As well as the obvious need for writing clearly and avoiding British idioms and cultural references, there were other considerations. Most noticeably that anything translated into German would take up to 50% more space … Writing web copy for translation
In a few days’ time, Amanda Knox will lose her appeal against the conviction for the murder of Meredith Kercher. This will come as a surprise to many people. The fact that I’m asserting it in advance as a certainty may also seem surprising to many. Some will have read her book, and … Amanda Knox and the assassination of JFK – good and bad writing
Does good writing not date even if elements of it do? If different writers come up with the same idea does that mean one copied the other? These were questions which came to mind as I watched the latest episode of Sherlock last night. I like this Benedict Cumberbatch incarnation – in particular, those little … Sherlock Holmes and Hercule Poirot – thoughts on plotting, writing, dating and updating
Say aaaggghhhhh! I mean, would you visit this dentist? I took this pic near Kings Cross in London. I may be a copywriter, but sometimes words just aren’t enough. If you want business success, get your image and product or service right first, and only then advertise it. If you’re looking for a freelance copywriter, whether … How to market your business – and how not to
How my copywriting has made a big difference to results and profitability
