Brand copywriter and consultant – for strategy and content that delivers results
Based in London, I’ve been helping clients all over the UK and worldwide to define and build their brands for over 30 years, both as a brand copywriter and strategist.
How do you stand out from your competitors? How do potential customers find you and then choose you – and keep coming back?
Maybe you’ve looked at what AI can offer. But most likely it’s left you with more questions than answers.
Besides, you don’t want a generic quick fix. You need a proper brand – and the right content and brand strategy to make it stand out and be successful.
That’s where a brand copywriter and strategy consultant like me can make a massive difference. I can help you work out what to say, who you need to say it to, in what way, and when, why and how.
Are you looking for answers to any of these marketing questions?
Why is the website not generating leads?
Why are we not converting more enquiries?
Why are our blog posts and/or social media getting no traction?
Are we using the right media?
Our website is out of date – but what do we need to do?
Can we change our website but keep – or increase – our traffic?
Are we really standing out from our competitors?
How can we generate more trust in what we sell and do?
How can we not sound like everybody else?
Does our marketing still reflect who we are?
Are PPC ads and SEO agencies worth it?
AI makes many recommendations, but how can I tell if they’re right?
How can we better explain complicated or technical products?
Our AI content seems to be turning people off – why?
Are we allocating our budget to best effect?
Do customers really care about the same things we do?
What kind of a brand copywriter do you need?
Abrand strategist who can define your brand voice – your mission, vision, values and language – so you can better connect with your target audiences.
An experienced content consultant to take a critical look at what your website or other marketing – what you’re doing right and what you could improve on.
A skilled copywriter who can write your website and other marketing materials to help you reach, persuade and convert the right customers.
A professional with 30+ years’ experience of working on big brands, but who has proven success with clients of all sizes across numerous sectors.
A business partner you can work withon a long-term basis across web copy, social marketing, advertising, case studies, white papers and more.
Brand copywriting & strategy samples
CDW – making a big difference to visitor levels
Bacardi – brand values and guidelines
SOCA – countering serious organised crime
Complete marketing advisory for Bahrain business services company
Doubling website traffic plus clear, actionable reports for West End property company
Eradour - Making a bigger splash for Scotland’s smallest distillery
CTP – armed forces resettlement website
DTRE – property website and TOV guidelines
What people say
"We're very happy with the new site – engagement rates are way up"Sue Cotton, Marketing Manager, CDW
"You’ve done a really great job thanks…and it was really easy and simple to follow through on.”Simon Greenleaf, London Apprenticeship College
"Peter has helped me and my company for many years. His copywriting skills are excellent…his services have always been fast and with good pricing.”Arian Bahrami, Kiliaro, Sweden
"This was great!!! It is perfect. I cannot thank you enough.”Joseph George. Joseph George Jewellery, Melbourne Australia
"Peter’s input and work has directly increased the traffic to our website and helped increase enquiries and at the end of the day the all-important revenue generation.”Josh Rafter, Outlet Property
"The rankings are very good! Thank you so much. Your copywriting obviously worked wonders!”Emma Curtis-Smith, Prime Instant Offices, Bahrain
My brand strategy and copywriting packages
The aim of these packages is to provide cost-effective practical marketing solutions for any start-up, micro or small business.
I don’t include elements such as in-house workshops or design solutions (although I have partners who can deliver those).
What I do provide is actionable answers to the kinds of marketing questions shown above, together with solutions, copy and marketing assistance to make a real difference to your bottom line.
As well as analysis, strategy and content creation, they can include:
Brand values identification – five or six words that encapsulate your business’s values for your employees and customers.
Mission statement – a short summary of what your business does and how. Strategic positioning for your colleagues and customers.
Vision statement – why your business exists and where you plan to take it. A roadmap for your employees and customers.
Strapline/slogan – a choice of organising lines you can use across your marketing that sum up your whole business / brand.
Headlines – these focus on different aspects of what you do and your main selling points. Use them for ads, web pages, social media, sales collateral.
Website – as well as optimised web content, I can provide detailed SEO analysis and assistance for what is likely your most important marketing tool.
Proof points – writing case studies (and interviewing clients/stakeholders) as well as how to generate and present testimonials.
To get started, simply pick the right package for you and then contact me
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