Employee engagement copywriting – attracting, motivating and retaining talent
Are you looking for an experienced internal communications copywriter who can deliver the right content for your organisation and help to attract, motivate and retain talent?
I’ve worked as an employee engagement copywriter across many sectors, including Finance, Legal, Property and Tech, as well as for many specialist HR and recruitment organisations in the UK and internationally. Much of my work also involves ESG copywriting, helping businesses and their employees to engage with wider communities and follow sustainable approaches.
What kind of an employee engagement copywriter do you need?
A copywriter who can help develop your strategy and brand, along with the right tone of voice that’s so important for attracting, motivating and retaining the right people.
An internal engagement professional whose experience ranges from employee newsletters for companies such as Amadeus and Everest to employee showcase videos for GSK and Aiven.
An HR writer who understands how to talk to, attract and retain graduates, with experience in companies such as Lazard, Lloyds Bank and GSK.
An experienced content writer who can write recruitment press, radio and social media ads, as well as newsletters, case studies and websites aimed at motivating employees, residents and other stakeholders.
A professional experienced at creating and developing brand and employee guidelines across many different sectors.
An employee engagement copywriter that gets results
Career Transition Partnership – forces resettlement website complete rebrand, ran for 10+ years
NPSA – “It’s Ok To Say” widely praised national workplace security campaign, running for 5+ years
Sodexo – award-winning premium in-house food service marketing for Origo brand
Award-winning recruitment campaigns for Royal Mail, BT and London Buses
In-depth samples
National Protective Security Authority – tackling a delicate subject
Sodexo – making a premium food brand tastier
Lazard – a complete new careers website
Affinity Sutton – making newsletters shine
CTP – armed forces resettlement website
GSK Esprit – attracting just the right talent
EY – identifying the future of work
Aiven – thinking sideways to boost employee engagement
Employee engagement videos
Videos are a great way of recruiting and engaging employees, and I’ve written or edited numerous scripts for a wide range of employers.
This was the first in a series I put together for Aiven focusing on the unique culture of this Finnish tech company, also creating web copy and employee showcases.
Employee engagement with a delicate difference – ensuring corporate and national security by making sure your colleagues have everyone’s best interests at heart.
Radio recruitment commercials
Radio is a great medium for recruitment, and I’ve been writing radio commercials like these for over 30 years for clients such as BT, Lloyds of London, Tesco and London Buses.
This is a post-Covid care home recruitment ad for Anchor Hanover, written at a time when a particularly careful balance had to be struck.
The Royal Mail rap! This recruitment ad for drivers actually worked so well that I ended up writing and recording several new versions.
Other internal comms / recruitment experience
My experience covers a wide variety of sectors and projects, including press ads, radio, videos, websites and digital content of all kinds.
HR and employee engagement copywriting: GSK, Marketing Society, EY, Sodexo, Everest, Amadeus, Aiven, Affinity Sutton, National Protective Security Authority.
Brand guidelines: Bacardi, CBRE, GSK.
Recruitment copywriting: Marketing Society, EY, Lloyds Bank, Royal Mail, BT, Lloyds of London, EJ Legal Recruitment, Career Transition Partnership, London Apprenticeship Company, Rutherford Search, Anchor Care Homes, Stopgap, Lazard Careers.
What people say
"Consistently delivers top-notch copy that not only aligns seamlessly with our brand’s Tone of Voice but also captivates our audience.”Ola Niechcial, Employer Brand Lead, Aiven, Finland
"I am very pleased with what you have produced, thank you.”Reverend Tim Harford, Director of Fundraising and Communications, USPG
"We’ve had really excellent feedback from our residents about Shine [the quarterly newsletter I write]. It’s informative, they look forward to reading it, and it’s easy to understand and relevant.”Sue Wafer, Resident Communications Executive, Affinity Sutton
"You’ve done a really great job thanks…and it was really easy and simple to follow through on.”Simon Greenleaf, London Apprenticeship College
Employee engagement and internal communications copywriting – find out more
For details of how I could assist you with recruitment internal communications or employee engagement programmes, please contact me
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