IT copywriter – clear, convincing content for all your audiences
As a freelance IT copywriter, I’ve written case studies, brochures, fact sheets, white papers, blog posts and numerous websites – including search engine optimised copy.
Clients have included big names such as Microsoft, Dell and IBM, along with small businesses such as IT consultants and microbusinesses across London, the UK and internationally. I also have extensive experience with cybersecurity copywriting for a range of clients.
Technical copywriting – bringing out the benefits
Whether your audience is an ordinary consumer or a tech-head, an IT manager or a CFO, the purpose of what I create as a tech copywriter is the same: to inform, to persuade and to convert the reader into becoming a customer.
However complex your IT products or services, they will have certain straightforward advantages. They could be faster, easier to use or cost less. Maybe they’re more powerful, reliable or secure.
It’s my job to identify those benefits and to make your product or service look great to whoever might benefit from it. Which usually means writing in terms that non-technical audiences will understand.
A professional who has written extensively about Microsoft technology for resellers and suppliers, as well as direct for Microsoft.
A content writer who has worked closely with tech companies and IT consultants about SaaS, proptech, fintech, sustaintech and all kinds of sector-specific and other software.
A copywriter who has written extensively about cybersecurity, for companies such as Kaspersky, Plenitude and MyComplianceOffice.
An IT copywriter that gets results
Stellium – a complete digital rebrand for UK’s leading data centre company
IBM – high-profile brand campaigns for world-leading tech conglomerate
Microsoft – writing numerous projects direct for Microsoft, plus resellers
Multiple successful projects across FinTech, PropTech, DataTech and LegalTech
In-depth samples
Plenitude – financial crime compliance
Kaspersky – Heavy Industry Cybersecurity White Paper
Cloud Bridge – Amazon Web Services copywriting – videos and data sheets
TSG – AI white paper writing
Stellium Datacenters – the new data meridian
CDW – making a big difference to visitor levels
TechReach - adding value to a Microsoft reseller website
Microsoft – a better reception for licensing
Tech video copywriting
Videos are excellent ways of explaining complex products and clarifying technical benefits, and I’ve written and edited many videos for tech sector clients.
This is one of several videos I wrote for ABB, the leading battery and electrification specialist.
As well as web copy, LinkedIn profiles and social media, I wrote several video scripts for this pioneering Swedish tech start-up.
Tech copywriting clients
My IT copywriting clients have featured some of the best known names in the business, as well as various small companies and start-ups.
Microsoft: both direct for education, licensing and marketing, and for suppliers and resellers such as TechReach, CDW, Beacon Intelligence
"The content is great and the tips you've given are spot on.”Matt Stevens, IT consultant
"We use Ideaswise to help us prepare press releases and to write material for our website. They are fast and reliable and their work is of a very high standard. We have no hesitation in recommending this company.”Paul Mitchell, Sales Manager, Provideam OEE Monitoring Solutions, Ireland
"You’ve been a great asset across many consumer and B2B projects, particularly direct mail and sales collateral.”L Smith, Marketing Manager, IBM
"We’re very happy with the new site – engagement rates are way up”Sue Cotton, Marketing Manager, CDW
IT copywriter – contact me now for a free quote
If you’re looking for a professional tech copywriter, just call +44 (0) 7767 687524 or complete the form below.
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