As well as direct mail, I wrote a series of brochures aimed at the UK market for this iconic American corporation.
These covered both Disneyland in California and the four theme parks that comprised Walt Disney World Resort in Orlando, Florida, such as this example, for the Magic Kingdom Theme Park.
Most travel and property marketing is about selling the dream. In the case of Disney, I was fortunate to have a head start, as destinations such as these have already captured the hearts of many people. My task was to make sure that their heads followed, showcasing not just the attractions, but the available deals.
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