I was asked to completely rewrite the 100+-page website of this Japanese company specialising in heavy machinery and agricultural equipment. The copy had to work globally, and appeal to a wide range of audiences.
[Copy sample]
Yanmar SV08-1AS Excavator
For a highly compact excavator, the SV08-1AS is packed with all kinds of features designed to make your life easier. To start with, it really is exceptionally compact, meaning it can be used almost anywhere, inside or out, and is easy to transport. Yet it’s also flexible and highly stable, capable of smooth operation even under the most demanding circumstances. A high performance engine, advanced hydraulic system and fast, easy maintenance ensure optimal productivity, while an array of safety features delivers real peace of mind.
EXTENDABLE UNDERCARRIAGE
The extended undercarriage ensures smooth movement, even on rough terrain, along with excellent stability at all times, particularly frontal steadiness. For extra manoeuvrability, the undercarriage retracts from 840 mm to 680 mm. A special feature is the reduced clearance between sliding parts of the undercarriage extension mechanism, which ensures that soil or debris won’t accumulate underneath. The extendable blade ensures easy and quick operation while safeguarding all moving parts.
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