The Career Transition Partnership (CTP) is the resettlement programme for UK armed forces personnel. It aims to help them make the move to a different career once they leave the forces, and to make the most of their hard-earned skills. The website I wrote had two main gateways – one for those looking to transition their careers, and the other for those looking to employ them. The website also had to appeal to a third audience – the search engines – as it was vital that it gained high rankings.
As well as writing the content, I helped structure the site, and advised on the best choice of keyword terms. The website was exceptionally successful, gaining high rankings and praise from all sides. It ran for well over 10 years, and elements of what I wrote are still being used on the site today, nearly 20 years on.
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