0-ai-strategy-boxes

Core

£2,500

Timeline: 5-8 working days

• Ideal for start-ups, micro or small businesses
• Briefing form plus call
• Top level website and marketing critique
• Audience and selling points analysis
• Brand values identification
• Mission and Vision statements
• Brand voice and tone guidance
• Core website (re)writing – three main pages

Plus

£4,000

Timeline: 10-15 working days

• Ideal for start-ups, micro or small businesses
• Current website critique & strategy review
• Website and marketing critique
• Audience and selling points analysis
• Brand values identification
• Mission and Vision statements
• Brand voice and tone guidance
• Competitor analysis – strengths / weaknesses / opportunities
• Top level SEO analysis
• Core website (re)writing – five search-optimised pages
• Strapline generation
• Headlines – for use across your marketing
• LinkedIn profile
• Video script (60-90 seconds) to showcase your business
• Case study – 600-800 words with optional client interview
• Testimonials – advisory and editing

Premium

£6,500

Timeline: 18-25 working days

• Ideal for established micro or small businesses
• Briefing form plus 2-3 stakeholder interviews
• Comprehensive marketing critique (website and all main channels)
• Detailed analysis of selling points, audience(s), offerings, language, tone
• Competitor analysis – strengths / weaknesses / opportunities
• Review mining (yours and competitors’). What customers love/hate
• Brand values identification
• Mission and Vision statements
• Brand voice and tone guidance
• Detailed SEO analysis – keywords, tags, linking across all main pages
• Website (re)writing – eight main pages, search optimised
• Strapline generation – slogan/endline that encapsulates your brand
• Headlines – a wide, segmented choice for use across your marketing
• LinkedIn profile
• Video script (60-90 seconds) to showcase your business
• Case study writing x 3 – 600-800 words each, with optional client interviews
• Testimonials – advisory and editing