Copywriting book review: The Craft of Copywriting
Author: Alistair Crompton. Publisher: Business Books Ltd. Originally published 1979, second edition 1987. Are copywriting books from 20, 30 or 40 years ago still worth reading? When I started out in copywriting there were precious few books available to help guide me. This was one of the better ones. It’s out of print, but … Copywriting book review: The Craft of Copywriting