Looking for an experienced copywriter who can find the right candidates for your organisation and motivate them to stay there?
I have written many high profile recruitment copywriting campaigns for clients such as BT, the Royal Mail, Tesco and Lloyds of London. I even wrote a campaign to recruit nurses to work at Broadmoor high-security hospital – the site visit there was one of the most interesting days of my career, as you might imagine.
The work I do in this sector often focuses on apprenticeships or graduate recruitment and employee engagement, and I have worked on campaigns and content for various well-known clients. I have also written or edited three specialist apprenticeship websites.
Media: press advertising, radio commercials, websites, digital advertising, video, brochures
Clients: BT, London Buses, Royal Mail, HSBC, Tesco, Lloyds Banking Group, Chemsearch, Lloyds of London, EY, Everest Home Improvements, London Apprenticeship Company, Anchor.
Below are examples of some of my recruitment and employee engagement copywriting.
There are also samples of employee newsletter copywriting here and you can also listen to some recruitment radio commercials
- GSK – Esprit Graduate Recruitment Brochure
- GSK – Esprit interview
- GSK – Esprit interview II
- Marketing Society – recruitment letter
- Lloyds Banking Group – web copy
- EY – Times Top 100 Grad Employers Ad
- EY – web copy
- EY – brochures & digital III
- EY – brochures & digital II
- Royal Mail : press campaign
- Royal Mail : II
- Royal Mail – III
- EJ Legal Recruitment – blog post II
- EJ Legal Recruitment – blog post I
- EJ Legal Recruitment – blog post III
- Career Transition Partnership (CTP) – complete website (80+ pp)
- Career Transition Partnership (CTP) – II
- Career Transition Partnership (CTP) – III
- London Apprenticeship Company – complete website
- Apprenticeship Levy website – website rewrite
- London Apprenticeship College – complete website
- Rutherford Search : financial recruitment eBook
- Rutherford Search : II
- Rutherford Search : III
- Anchor care homes – advert I
- Anchor care homes – advert II
- Anchor care homes – advert III
- Stopgap Directors – brochure I
- Stopgap Directors – brochure II
For details of how I could assist you with recruitment copywriting or employee engagement programmes, please contact me