Are you outside the UK but looking for an experienced, effective British copywriter?
I was born in and am based in London, UK, but have worked with clients from more than 30 countries across Europe, the Middle East, Africa, Asia and North America, delivering professional website content, advertising, sales collateral and much else. Wherever your business is based, I can help deliver more awareness, more visitors, and more sales.
You will benefit from persuasive, informative copywriting in British English – the preferred standard for many businesses operating worldwide, and the variant which most non-native speakers adopt.
Effective British English copywriting across five continents
The map at the top of this page shows countries I have experience with, writing for professionals and organisations, big and small.
Some examples from the last few years include:
Both EU and non EU countries, across a wide variety of sectors, and including websites, sales collateral and newsletters.
Provideam Software, Ireland – web copy, press releases
Pyrenees Mountain Tours, France – website content & SEO guidance
Mannheimer Marketing, Germany – brochures
Marta Jonsson designs, Iceland – product copy
The English Academy, Belgium – website copy
Mostphotos Stock Agency, Sweden – small business website copy
Lacrosse Translations, Poland – brochure
Frank Communications, Norway – client brochures
Crown James Gaming, Malta – microsite
4Finance, Poland – web content
Kiliaro Online Storage, Sweden – web copy
Brandlab, Norway – video
Yanmar Construction Europe – complete website rewrite (60+ pages) – see the Yanmar construction website
Första Entreprenörsfonden, Sweden – investment document editing
Stokke Furniture and Accessories for Children, Norway – brochures
Coca-Cola HBC (various European countries) – web copy, collateral
Ball Packaging, Germany – blog copywriting
Mostly websites, including very large sites for blue chip clients, but also a lot of copy editing and checking of internal documents, reports, presentations and so on.
The Middle East also represents a significant opportunity for exporters – there are numerous worldwide searches on Google for delicacies, perfumes, textiles and gift items from the Arabian Gulf and elsewhere A well-written and optimised website will rank highly on the search engines and could bring you a lot of international customers.
Zu’bi & Partners Law Firm, Bahrain – website copywriting & optimisation
Orange Tree Nursery, Dubai – website & SEO guidance
BUPA Arabia, Saudi Arabia – website copy ( 80+ pages)
Emirates Airlines, Dubai – specialist microsite (50+ pages)
Reza Group, Saudi Arabia – website copywriting
Lusail Investments, Bahrain – website content
eDesign, Saudi Arabia – sales collateral, web content
Sakan Real Estate, Lebanon – real estate website copy & SEO guidance
CDW Middle East – website content
Aramco – employee engagement collateral
Zeitna – olive oils from Palestine and Jordan
Services include websites, sales collateral and turning American content into British English.
Airbnb, USA – 300+ ‘Select’ property listings in UK, US, Canada, Italy, Spain, South Africa, China, Australia, New Zealand
Joseph George Jewellery, Australia – web copywriting
Moophi Beauty Products, Malaysia – writing a microsite
Access Bank, Nigeria – annual report editing (every year 2015 – 2020)
Hessel Trading, Russia – web copywriting
The Snowflake Ball, Canada – charity auction copy
Shell Nigeria – website copywriting
Technology Banker, Nigeria – advertising, sales collateral
RCI Affiliates, USA – press ads
New Masters Wines – Australia – advertising copywriting and web copy
Art Lagos, Nigeria – brochures
Yekea, China – retail copywriting
Sunon Global, China – web copy, infographics, brochures
CDW Africa – website content – see the CDW Africa website
JuJu Suite, USA – web copy anglicisation and editing
Walden University, USA – web copy and brochures
Paradise Island, Cape Verde – investor presentation
Kaspersky, Russia – white paper and VPN digital copy
Hoymiles Solar, China – blog posts
Better website content – and rankings – wherever you are
If you are keen to attract customers from outside your own country, your prime marketing tool is likely to be your website, and if it’s written in the right way then you can attract customers from all over the world.
That’s why I offer copy-optimised sites – researching what terms people search with globally or in specific countries, then picking the right ones and using them in the right places to ensure high rankings. For some examples, see my SEO copywriting page
Copy Anglicisation or Global Transcreation
I can ensure that your services or products sound great whoever is reading them and wherever they are reading them from.
- US to UK English – if you have American content you would like anglicised, I know the US well and lived there for over a year, so have a good ear and eye for changing spellings and expressions but keeping the same sentiments.
- English editing – if you have some existing copy and the English is not good, don’t worry. I can smarten it up so that it sounds good and the spelling, punctuation and grammar are just right. Quick, easy and very cost-effective.
- Global effectiveness – I make sure that I use straightforward words, without phrases or words that only a British person would appreciate. Anyone speaking basic English will be able to understand what I write, wherever they are from.
English not your first language?
I can proofread and edit your letters, presentations or LinkedIn profile, and turn any marketing communications into excellent business English.
It’s fast, cost-effective and high quality – and perfect for informing and persuading English-speaking readers.
Simply contact me now
What overseas clients are saying
“A well prepared write up that leaves no room for any comment other than praise.”
S.I. Al-Inaizi, Bee’ah, Saudi Arabia
“This was great!!! It is perfect. I cannot thank you enough.”
Joseph George. Joseph George Jewellery, Melbourne Australia
“Thank you very much for the outcome and the timing “
Stefano Manzi, Country Manager, Cleanzy, Italy
“The rankings are very good! Thank you so much. Your copywriting obviously worked wonders!”
Emma Curtis-Smith, Marketing Manager, Prime Instant Offices, Bahrain
“We are very happy with the new website content you have written for us.”
Steven Forsyth, Partner, Celtic Wedding Rings, Ireland
“Thanks for all your consistent hard work – you’ve been such a valuable asset to the Airbnb Plus project and I appreciate your thoughtfulness and dependability!”
Jane Mulcahy, Senior Project Manager, World Writers, USA
“Et nous souhaitons vous remercier, ainsi que Peter pour la qualité des textes. Vous faites un travail merveilleux !”
David Juan Oliva, Customer Success Director, Lionbridge, Belgium
There are lots more testimonials from overseas and UK clients here
Professional copywriting by a British copywriter – find out more
You can see numerous examples of website copy, adverts, brochures, and more that I’ve written in my work samples section
To discuss your needs and for a no-obligation quote, please call +44 (0) 7767 687524 or email firstname.lastname@example.org or complete the form below.
I look forward to hearing from you.