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# Ideaswise Copywriting

Freelance copywriting services

## Sitemaps

- [XML Sitemap](https://www.ideaswise.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Writing web copy for translation](https://www.ideaswise.com/writing-web-copy-for-translation/) - Observations on writing web copy which is going to be translated
- [Do businesses still need printed brochures?](https://www.ideaswise.com/do-businesses-still-need-printed-brochures/) - When you can put everything online, what are the advantages of using printed brochures?
- [When to use contractions in your writing (and when you mustn't or shouldn't've)](https://www.ideaswise.com/when-to-use-contractions-in-your-writing/) - A simple guide for when to use shorter forms of words and when not to.
- [Should copywriting be clever?](https://www.ideaswise.com/should-copywriting-be-clever/) - A look at the role of cleverness is important in advertising.
- [Is it worth writing a novel?](https://www.ideaswise.com/is-it-worth-writing-a-novel/) - If you can write, should you take the time and effort to write a book?
- [The Captain Kidd Pirate Ship Experience - recreating 17th century sailing ships in 21st century London](https://www.ideaswise.com/the-captain-kidd-experience-recreating-17th-century-sailing-ships-in-21st-century-london/) - Are you interested in British maritime history? How about traditional crafts and skills? Do you like the idea of helping to crew a replica square rigged wooden sailing ship on the Thames in London - or maybe on an Atlantic or Pacific voyage? Then head over to the Captain Kidd Pirate Ship Experience It's a
- [British and American English - it seems we're also divided by unspoken language](https://www.ideaswise.com/british-and-american-english-it-seems-were-also-divided-by-a-common-body-language/) - What I found shocking watching the movie American Sniper - and what it says about the differences between the Americans and British.
- [Is your copywriting bent?](https://www.ideaswise.com/is-your-copywriting-bent/) - What makes a clever advert, what makes a dull one, and what makes a largely incomprehensible one.
- [Clever copywriting - where does wordplay fit in?](https://www.ideaswise.com/clever-copywriting-where-does-wordplay-fit-in/) - Is there a place for (current) puns and other forms of word play in copywriting?
- [Copywriting for eBay](https://www.ideaswise.com/copywriting-for-ebay/) - Thoughts and suggestions on how to write the best headlines and descriptions for selling on eBay
- [What do copywriters major in?](https://www.ideaswise.com/what-do-copywriters-major-in/) - The seven main educational routes into copywriting - and why they're more varied than you might think.
- [Buying books - an awful realisation](https://www.ideaswise.com/buying-books-an-awful-realisation/) - Like most copywriters I love reading and do quite a bit of it, especially at night as I'm not a great sleeper. I enjoy reading about a wide variety of subjects, and chances are that at any one time, I'll have three or four quite different books and a magazine or two on the go. I
- [I can't believe the UK has overlooked this marketing widget](https://www.ideaswise.com/i-cant-believe-the-uk-has-overlooked-this-marketing-widget/) - Saw this in Greece earlier this month (thanks to Bryan for the pic). The only reason they don't have this in UK pubs must be some 'elf & safety issue. Otherwise every other boozer would be full of them. If you are based outside the UK, please follow the link if you are looking
- [Do sp*mmers have a sense of humour?](https://www.ideaswise.com/do-spammers-have-a-sense-of-humour/) - Since my post about thank you letters for sp*m emails, I've received a great deal of sp*m comments on my blog. Sadly none of them entertaining or ripe for spoofing. Most, for some reason, seem to be related to N*L J*rseys. (The reasons for the asterisks is that if I put in the full name, I'll
- [Recent copywriting projects](https://www.ideaswise.com/recent-copywriting-projects/) - Very busy lately, hence no blog updates: - More work for the leading financial company (actually the biggest in its field). - A big project for GLL, doing a variety of brochures plus marketing ideas. - More work for regular clients Outreach, Rob's decorators and Maths on Screen.
- [The monsters among us – reviews of Timbuktu and An Audience with Jimmy Savile.](https://www.ideaswise.com/the-monsters-among-us-reviews-of-timbuktu-and-an-audience-with-jimmy-savile/) - Reviews of the film Timbuktu and the play An Audience with Jimmy Savile - and the parallels between them.
- [News update - 25.2.2015](https://www.ideaswise.com/news-update-25-7-2015/) - It's been a long while I updated my site, but I've finally got around to doing it. You can see several more entries on my testimonials page, and some new examples in my samples section. I've also updated my Google results page - rankings for sites I've written or rewritten. Projects I've worked on in the last few
- [Calling all copywriters and students of English – free food](https://www.ideaswise.com/calling-all-copywriters-and-students-of-english-free-food/) - Calling all copywriters and students of English - free food
- [How highly targeted pages boost results](https://www.ideaswise.com/how-highly-targeted-web-pages-boost-results/) - Showcasing individual services or products with their own pages - why both customers and search engines will appreciate it.
- [How many copywriters are there in London?](https://www.ideaswise.com/how-many-copywriters-are-there-in-london/) - A look at the numbers of copywriters in London, both freelance and working for agencies.
- [Good Marketing, Bad Marketing: 1. The gender-neutral dog-walker](https://www.ideaswise.com/good-marketing-bad-marketing-1-the-gender-neutral-dog-walker/) - This is the first in a series of posts looking at some simple examples of good, bad, clever or weird marketing I’ve come across in everyday life, mostly in and around my home patch of North London. This A4 poster appeared in my neighbourhood not so long ago. Was it a genuine ad? (There are
- [If you want variety, be a freelance copywriter](https://www.ideaswise.com/if-you-want-variety-be-a-freelance-copywriter/) - Why one of the best parts of being a freelance writer is the sheer variety of the work you can get asked to do.
- [Advertising book review: 100 Ways to Create a Great Ad.](https://www.ideaswise.com/advertising-book-review-100-ways-to-create-a-great-ad/) - Author: Tim Collins. Laurence King Publishing, released August 2014, 208 pages, 314 illustrations. Paperback, RRP £22.50 If you’re an aspiring copywriter or art director looking to get a portfolio together, or an established creative looking for inspiration, this book will work well as a quick idea generator. We all know many of these techniques;
- [Recent projects](https://www.ideaswise.com/recent-projects/) - A long time since my last work update, and I've been working on lots of projects for clients old and new. Projects in the last couple of months have included: A new website for a UK Department of International Development Initiative, Rule Of Law Expertise. It's aimed at promoting the law across 28 countries worldwide.
- [Copywriting book review: "Freelance Copywriting"](https://www.ideaswise.com/copywriting-book-review-freelance-copywriting/) - Review of "Freelance Copywriting" by Diana Wimbs.
- [Do copywriters get to travel?](https://www.ideaswise.com/do-copywriters-get-to-travel/) - What opportunities are there for a copywriter to travel these days?
- [Copywriting book review: The Craft of Copywriting](https://www.ideaswise.com/copywriting-book-review-the-craft-of-copywriting/) - A review of "The Craft of Copywriting" by Alistair Crompton.
- [Contact page best practice - always make it easy for your customers](https://www.ideaswise.com/contact-page-best-practice-always-make-it-easy-for-your-customers/) - Whether you're asking them to contact you or getting them to pay, always offer flexibility or simplicity to your customers.
- [Welcome to the Ideaswise London copywriting blog](https://www.ideaswise.com/hello-world/) - News and views, musings and mutterings about advertising, website writing, SEO and life from a copywriter in London
- [Thank you letters for spam emails](https://www.ideaswise.com/thank-you-letters-for-spam-emails/) - What might a thank you letter for a spam email look like? A few ideas from a UK copywriter.
- [Advertising ideas - when less was more](https://www.ideaswise.com/advertising-ideas-when-less-was-more/) - In the days when I regularly worked in ad agencies, there was always one sure-fire way of telling how good the agency was creatively: the number of ideas they put forward in presentations. Agencies that presented lots of ideas are the best ones, right? They must be – they come up with so much stuff.
- [Content discontent](https://www.ideaswise.com/content-discontent/) - One of the things I like about this business is that you get enquiries from all sorts. I enjoy talking to people from differing walks of life and in all kinds of different businesses and then quoting them for a job, even if I don't always get it. Sometimes, though, you know straightaway you're going to
- [15 years and counting - a business website copywriting record?](https://www.ideaswise.com/15-years-and-counting-a-business-website-copywriting-record/) - Why sometimes it's best to keep your website copy as it is
- [Freelance copywriter - a true calling?](https://www.ideaswise.com/freelance-copywriter-a-true-calling/) - Many years ago, when I was fresh out of university and still not sure of what I wanted to do, I took one of those 'Find the Right Career' multiple choice tests. You probably know the kind of thing. It had dozens of questions along the lines of 'Do you like working with people', 'Are
- [Shakespeare could have been a copywriter](https://www.ideaswise.com/shakespeare-could-have-been-a-copywriter/) - Could you use phrases from Shakespeare to advertise products today? Well maybe....
- [How to tell in 10 seconds if search engines like a website homepage](https://www.ideaswise.com/how-to-tell-in-10-seconds-if-search-engines-like-a-website-homepage/) - There are many, many factors which go to make up a ‘good’ website from the point of view of the search engines, as well as from the point of view of potential customers (generally these factors are pretty much the same in both cases). However, if you know what to look for, you can
- [Copywriting across countries](https://www.ideaswise.com/copywriting-across-countries/) - My path to world domination continues. (Strokes white cat and arms giant laser beam.) Well, that's to say I've recently added a couple of new overseas clients. As the map above shows, the list is now up to well over 20, across all continents except for Antarctica. And I'm not holding out my breath for
- [How to ask for and make the most of testimonials](https://www.ideaswise.com/how-to-ask-for-and-make-the-most-of-testimonials/) - Testimonials can make a massive difference to your online marketing - here's how to get and use the best ones
- [Honesty in advertising - why we've come a long way since the Outlaw Josey Wales](https://www.ideaswise.com/honesty-in-advertising-why-weve-come-a-long-way-since-the-outlaw-josey-wales/) - I was watching The Outlaw Josey Wales, one of the great westerns, for the umpteenth time the other day. One of the minor characters was a huckster going round from town to town selling his miracle elixir which he claimed did everything from cure any ailment to clean your clothes. Snake oil salesmen they called them. It
- [How to market your business - and how not to](https://www.ideaswise.com/how-to-market-your-business-and-how-not-to/) - How to market yourself - the wrong way to do it in one picture
- [Sherlock Holmes and Hercule Poirot – thoughts on plotting, writing, dating and updating](https://www.ideaswise.com/sherlock-holmes-and-hercule-poirot-thoughts-on-plotting-writing-dating-and-updating/) - Sherlock Holmes and Hercule Poirot – thoughts on plotting, writing, dating and updating in the Sign of Three and Three Act Tragedy
- [Book review: The Advertising Concept Book](https://www.ideaswise.com/book-review-the-advertising-concept-book/) - A review of The Advertising Concept Book by Pete Barry
- [Copy still beats content, at least on Google searches](https://www.ideaswise.com/copy-still-beats-content-at-least-on-google-searches/) - Once upon a time, way back in the dim distant past before the internet really got going (all of about ten or twelve years ago) and when the word ‘blog’ was just a misprint, anything written of a commercial nature was called copy. But in the last decade, the sheer volume of what’s written online has
- [It was 20 years ago today...](https://www.ideaswise.com/it-was-twenty-years-ago-today/) - ...That I became a freelance copywriter. I was reminded of this when I suddenly started to get congratulations messages on Linkedin. Would I change it? Not for a moment. Self-employment in the copywriting field is the route to greater freedom, better rewards, more fun and, much of the time, better work. The only downside is doing
- [David Abbott - an advertising great](https://www.ideaswise.com/david-abbott-an-advertising-great/) - A personal tribute to the great copywriter and creative director David Abbott
- [Recent projects - 26.6.14](https://www.ideaswise.com/recent-projects-26-06-14/) - - Further work for my jeweller client in Australia. - Just finished a massive project for the UK's leading mutual. - Copy and SEO assistance for Outreach International - A big website update for a painter and decorator client. - Starting a new project for an IT company
- [London theatre review: three brilliant productions, three very different sides of the stage in one week](https://www.ideaswise.com/london-theatre-review-three-brilliant-productions-three-very-different-sides-of-the-stage-in-one-week/) - Last week, our family enjoyed watching three very different plays in London. The first was a tiny production set in Abney Park Cemetery, which my wife and I went to. It was a one man show, written and performed by Simon de Deney, called Between the Lines. It was set in the First World War, and
- [Copy writing book review: Read Me](https://www.ideaswise.com/copy-writing-book-review-read-me/) - A review of Read Me - 10 Lessons for Writing Great Copy, by Roger Horberry and Gyles Lingwood
- [Copy Critique - a useful but neglected service](https://www.ideaswise.com/copy-critique-a-useful-but-neglected-service/) - Find out how to improve your website, sales collateral or advertising with a copy critique
- [Book review: The Real Mad Men, by Andrew Cracknell](https://www.ideaswise.com/book-review-the-real-mad-men-by-andrew-cracknell/) - A review by an advertising copywriter of the book The Real Mad Men, by Andrew Cracknell.
- [SEO for small businesses? DIY!](https://www.ideaswise.com/seo-for-small-businesses-diy/) - Why small businesses are better off doing SEO themselves. Well, mostly...
- [10 reasons why you should become a freelance copywriter](https://www.ideaswise.com/10-reasons-why-you-should-become-a-freelance-copywriter/) - Top 10 reasons for copywriters to take the plunge and go self-employed
- [When the marketing is better than the product](https://www.ideaswise.com/when-the-marketing-is-better-than-the-product/) - From beer and cigarettes to greyhounds and mashed potatoes; some examples of how great advertising or marketing can lift an average or poor product
- [Top 10 Tips for Social Media Marketing for Small Businesses](https://www.ideaswise.com/top-10-tips-for-social-media-marketing-for-small-businesses/) - Using Facebook, Twitter and other social media is a good idea for many businesses, but there are a few things to think about before you start.
- [The Google egosurfing trap - ok for individuals, bad for businesses](https://www.ideaswise.com/the-google-egosurfing-trap-ok-for-individuals-bad-for-businesses/) - Why searching for your own name is fine for individuals but bad for businesses
- [10 pointers for copywriters going from permanent to freelance.](https://www.ideaswise.com/10-pointers-for-copywriters-going-from-permanent-to-freelance/) - Some tips for any agency copywriter or content writer looking to go freelance.
- [Is this the worst spam email ever?](https://www.ideaswise.com/419-scam-is-this-the-most-pathetic-ever/) - Have those email scammers given up trying? Check out this pathetic spam email scam.
- [Advertising lookalikes, plagiarism and rip-offs - there's nothing new under the sun](https://www.ideaswise.com/advertising-lookalikes-plagiarism-and-rip-offs-theres-nothing-new-under-the-sun/) - Same idea, different ads - plagiarism or something else?
- [Goodbye Yellow Pages, the original search engine](https://www.ideaswise.com/goodbye-yellow-pages-the-original-search-engine/) - Goodbye to Yellow Pages - the original search engine.
- [What advertising people do when they no longer do advertising](https://www.ideaswise.com/what-advertising-people-do-when-they-no-longer-do-advertising/) - Is there life after advertising? How one account man became a 'ghost hunter'
- [Negativity in copywriting](https://www.ideaswise.com/negativity-in-copywriting/) - Is negativity a bad thing in advertising copywriting? Or is it sometimes impossible to avoid?
- [Want to be a successful freelance copywriter? Keep your work.](https://www.ideaswise.com/want-to-be-a-successful-freelance-copywriter-keep-your-work/) - Why you should keep your work - all of it.
- [Advertising sayings - and my take on them](https://www.ideaswise.com/advertising-sayings-and-my-take-on-them/) - Well-known sayings on advertising, and a commentary on their relevance and accuracy
- [How to tell without even looking at it if a website has been well thought out](https://www.ideaswise.com/how-to-tell-without-even-looking-at-it-if-a-website-has-been-well-thought-out/) - Searching on Google? Look carefully at how the results are displayed before clicking through
- [Keyword planning - combining three free tools to get all the pointers you need](https://www.ideaswise.com/keyword-planning-combining-three-free-tools-to-get-all-the-pointers-you-need/) - Combining three free keyword tools to get all the information you need
- [Clever advertising - or brilliant strategy?](https://www.ideaswise.com/clever-advertising-or-brilliant-strategy/) - How a great strategy lead to winning advertising for Michelin, Snapple and Mr Kipling.
- [What was the world's first long copy direct response letter?](https://www.ideaswise.com/what-was-the-worlds-first-long-copy-direct-response-letter/) - The World's first long copy direct response letter was probably created a lot longer ago than you think...
- [Unique selling points - it's all a question of perception](https://www.ideaswise.com/unique-selling-points-its-all-a-question-of-perception/) - Why two seemingly polar opposite products can still offer the same unique selling point
- [Coming soon - Maths on Screen](https://www.ideaswise.com/coming-soon-maths-on-screen/) - Details of a new teaching resource making maths fun and relevant for for maths students aged 13-16
- [Amanda Knox and the assassination of JFK - good and bad writing](https://www.ideaswise.com/amanda-knox-and-the-assassination-of-jfk-good-and-bad-writing/) - What we choose to read and what we choose to believe - a look at parallels from two famous murder cases.
- [Copywriting rates - you're having a laugh](https://www.ideaswise.com/copywriting-rates-youre-having-a-laugh/) - Would you work for these prices? The online provider that sunk to the bottom in the chase for ever lower rates.
- [Latest projects and site updates](https://www.ideaswise.com/latest-projects-and-site-updates/) - - A major project editing sales literature, adapting tone of voice and even some conceptual work for a leading financial company. - Writing two new websites for Yorkshire care homes, plus some sales collateral. - More work for regular clients like Redlet. Outreach International, Outlet Property, and Maths on Screen. - A new project for an
- [Latest news August 2013](https://www.ideaswise.com/latest-news-august-2013/) - I've gained my first Icelandic client - Hendrikka Waage, designer of fine jewellery and various fashion-related products. I'll have to add a little flag to my map page - past and present clients in 30+ countries so far. Other recent work has included: - Brochures for a leading private school. - More work for volunteering
- [Latest news October 2013](https://www.ideaswise.com/latest-news-october-2013/) - I now have my second Icelandic client: Marta Jonsson, who designs beautiful shoes, as well as other fashion accessories. I've been writing product copy and press releases for her. Other recent work includes: Writing a website for a graphic designer. Anglicisation of some fairly technical copy for a German client I last worked with about
- [Latest news November 2013](https://www.ideaswise.com/latest-news-november-2013/) - Some interesting new stuff in the last month or so: I'm in the middle of writing a new website and providing SEO advice for my first Australian client - a jeweller. More work for a lettings agency based in Kent. Lots more work for Outlet Estate Agents. Further work for my two Icelandic clients. A
- [Doyle Dane Bernbach - the classic Volkswagen ads](https://www.ideaswise.com/doyle-dane-bernback-the-classic-volkswagen-ads/) - Just came across a nice site with the kind of ads that inspired me to get into the business about 26 years ago: It's at http://www.ddb60s.com/
- [Work updates December 2013](https://www.ideaswise.com/work-updates-december-2013/) - Still busy, even with Christmas only a tinsel length away: I'm covering for an auld acquaintance at an agency near Old Street, working on corporate communications for one of the Big Four. Just finishing off the website for the Australian jeweller. More work for the leading A/V firm. Plus more work for my regular clients

## Pages

- [Freelance copywriter – London, UK & Worldwide](https://www.ideaswise.com/) - Freelance copywriter London - award-winning writer of copy and content for websites, digital, adverts, sales collateral, B2B, B2C - UK, Europe, USA, MENA.
- [Property copywriting examples](https://www.ideaswise.com/property-copywriting-examples/) - Copywriting examples for real estate and property clients in the UK and overseas by Peter Wise, freelance property copywriter in London.
- [IT copywriter - clear, convincing content for all your audiences](https://www.ideaswise.com/it-copywriting/) - London-based specialist IT copywriter - offering copywriting for tech websites, fact sheets, blogs and white papers, UK and worldwide - call 07767 687 524.
- [Video Script Writer - sell, inform or showcase your business](https://www.ideaswise.com/video-script-writer/) - A professional video script writer to build your business and showcase your products or services - call Peter Wise on 07767 687 524.
- [Gulf International Bank - annual report copywriting](https://www.ideaswise.com/financial-copywriting/gulf-international-bank-annual-report-copywriting/) - Annual report for Gulf International Bank - interviewing, copywriting and editing by specialist financial copywriter Peter Wise.
- [Legal copywriter - persuasive marketing for lawyers and law firms](https://www.ideaswise.com/legal-copywriter/) - Specialist London-based legal copywriter for lawyers, law firms and legal sector businesses, UK and worldwide - call 07767 687 524.
- [](https://www.ideaswise.com/financial-copywriting-examples/) - Financial copywriting - websites, videos, white papers, reports, blogs, ads - call London-based professional financial copywriter Peter Wise on 07767 687 524.
- [Property copywriter - building up your business success](https://www.ideaswise.com/property-copywriting/) - Property copywriting for agents, developers, property tech and all areas of the real estate sector, London, UK, globally - Peter Wise, freelance copywriter.
- [Meritsoft - fintech article writing](https://www.ideaswise.com/financial-copywriting/meritsoft-fintech-article-writing/) - Blog articles and opinion pieces for specialist fintech company Meritsoft by Peter Wise, financial copywriter based in London.
- [Financial Copywriter - clear, compliant and results-oriented copy](https://www.ideaswise.com/financial-copywriting/) - Financial services copywriting - websites, videos, white papers, reports, ads - call London-based professional financial copywriter Peter Wise on 07767 687 524.
- [Kaspersky – Heavy Industry Cybersecurity White Paper](https://www.ideaswise.com/white-paper-writer/kaspersky/) - My client specialised in cybersecurity solutions for many different industries. This white paper highlighted cybersecurity issues and solutions for the heavy industry sector. To bring the scenarios to life I introduced a parallel with those who threatened the new industries of the 18th century – the Luddites. [Copy extract] THE BEATING HEART OF BUSINESS Heavy
- [CBRE Operational Outsourcing Guide Editing](https://www.ideaswise.com/white-paper-writer/cbre/) - This is one of many projects I have undertaken for CBRE, the leading global outsourcing company. In this instance, I undertook a high-level edit and restructuring of an existing document. As so often, the trick here was to provide comprehensive and useful information, with selling kept to a minimum. [Copy extract] Operational realities and opportunities
- [Terms and conditions](https://www.ideaswise.com/terms-and-conditions/) - Copywriting Ts &Cs - Ideaswise
- [Shepherds Friendly - Consumer Duty content](https://www.ideaswise.com/financial-copywriting/consumer-duty-content/) - Are your organisation's documents compliant with the FCA's Consumer Duty requirements? Here's an example of what Consumer Duty content should be like.
- [Atradius - trade credit insurance thought leadership copywriting](https://www.ideaswise.com/financial-copywriting/atradius-trade-credit-insurance-thought-leadership-pieces/) - Thought leadership perspective for trade credit insurance company Atradius by Peter Wise, specialist London-based financial copywriter.
- [KPMG - thought leadership ezine copywriting](https://www.ideaswise.com/financial-copywriting/kpmg-thought-leadership-ezine-copywriting/) - Extracts from Slant, a regular thought leadership ezine for financial professionals, issued by KPMG and written by Peter Wise, specialist financial copywriter.
- [Janus Henderson – retirement campaign concepts and copy](https://www.ideaswise.com/financial-copywriting/janus-henderson-retirement-campaign/) - Sample copy for the award-winning Janus Henderson 'Big 5-Oh' retirement campaign by Peter Wise, specialist financial copywriter in London.
- [Andermatt Swiss Alps – property magazine article content](https://www.ideaswise.com/property-copywriting/andermatt/) - Taking video interviews and turning them into articles to showcase individual properties and the thinking behind them for this prestigious village development in the Swiss Alps. [Copy extract] IN CONVERSATION WITH CHRISTIAN BLASER Christian Blaser is the founder and CEO of Basel-based Blaser Architekten AG, and the lead architect on Yara. Here he
- [British copywriter - proven success with clients globally](https://www.ideaswise.com/professional-english-copywriter/) - Experienced native British Copywriter – writing and editing websites, sales collateral and ads for clients in the USA, Europe, Africa, Asia and the Middle East.
- [Financial copywriting case study - Janus Henderson Investment Trusts](https://www.ideaswise.com/copywriting-case-study-janus-henderson-investment-trusts/) - Financial copywriting case study for multi-media marketing campaign for Janus Henderson Investment Trusts by Peter Wise, specialist financial copywriter.
- [TSG - AI white paper writing](https://www.ideaswise.com/it-copywriting/tsg-ai-white-paper-writing/) - As well as many web pages, I wrote a series of white papers for TSG Consulting on the testing of both artificial intelligence (AI) and machine learning (ML). This is an extract from the fifth of these, which focused on reinforcement learning. [Copy extract] Is reinforcement learning the future of all machine learning?
- [TechReach - adding value to a Microsoft reseller website](https://www.ideaswise.com/it-copywriting/techreach-adding-value-to-a-microsoft-reseller/) - TechReach is a leading Microsoft reseller. I’ve written two complete websites for them, one for a subsidiary and one for their main offering. This sample page is for Microsoft Azure cloud computing. [Copy extract] Microsoft Azure development Azure is Microsoft’s range of over 200 integrated cloud solutions. It lets you build, run and
- [Stellium Datacenters - website copywriting](https://www.ideaswise.com/it-copywriting/stellium-datacenters-website-copywriting/) - Stellium is the UK's premier colocation data centre, and the nexus of sustainable hosting, global subsea fibre, and extensive terrestrial carrier networks. This is a sample from the new website which I wrote for them. [Copy sample] Stellium – The Data Meridian As the Greenwich Meridian separates east from west, so now there
- [Nebula Consulting - tech website copywriting](https://www.ideaswise.com/it-copywriting/nebula-consulting-tech-website-copywriting/) - Nebula is a leading UK IT consultancy specialising in Salesforce and Pardot technology. I wrote a complete new website for them. [Copy extract] The Nebula difference We’re excellent in technical matters and we’re better still on the business side – our professionals all have extensive industry experience, which means you can be sure we
- [Microsoft - a better reception for licensing](https://www.ideaswise.com/it-copywriting/microsoft-a-better-reception-for-licensiing/) - Over the years, I’ve written many pieces for Microsoft and their resellers. Working with Saatchi & Saatchi, I came up with the radio-image concept and wrote the copy for this piece. It was aimed at ensuring customers purchased the correct licences, with the goal of increasing revenue and compliance. As often with this client, it
- [Cloud Bridge - Amazon Web Services copywriting - videos and data sheets](https://www.ideaswise.com/it-copywriting/cloud-bridge-amazon-web-services-copywriting-videos-and-data-sheets/) - Cloud Bridge is an all-in Advanced Amazon Web Services (AWS) partner, empowering their customers to optimise, modernise, and drive growth via the world’s largest cloud computing platform.​ I wrote numerous web pages, data sheets and video scripts for them, covering every stage of the process. [Copy extract] Discovery The Discovery stage is where we build
- [CDW - IT website editing and SEO assistance](https://www.ideaswise.com/it-copywriting/cdw-it-website-editing-and-seo-assistance/) - Website editing and SEO content advisory for leading IT company CDW by specialist London-based tech copywriter Peter Wise.
- [Beacon Intelligence - Microsoft specialist website copywriting](https://www.ideaswise.com/it-copywriting/beacon-intelligence-microsoft-specialist-website-copywriting/) - Website content and SEO support for Microsoft reseller Beacon Intelligence by London-based specialist IT copywriter Peter Wise.
- [MyComplianceOffice - fintech white paper copywriting](https://www.ideaswise.com/financial-copywriting/mycomplianceoffice-fintech-white-paper-copywriting/) - A fintech white paper for compliance specialist MyComplianceOffice, by specialist London-based financial copywriter Peter Wise.
- [Vanguard - specialist investments copywriting](https://www.ideaswise.com/financial-copywriting/vanguard-specialist-investments-copywriting/) - ETF investment campaign for Vanguard by specialist London-based financial writer Peter Wise - digital, press, videos, articles.
- [Travelers - cyber security insurance copywriting](https://www.ideaswise.com/financial-copywriting/travelers-cyber-security-insurance-copywriting/) - Cybersecurity campaign for leading international insurance company Travelers by London-based specialist financial writer Peter Wise.
- [Royal London - complete financial content writing rebrand](https://www.ideaswise.com/financial-copywriting/royal-london-complete-financial-copy-rebrand/) - Marketing materials rebrand for Royal London by specialist London-based financial content writer and copywriter Peter Wise.
- [Case study copywriting - showcase past successes to generate new ones](https://www.ideaswise.com/case-study-copywriting/) - Case study copywriting - make your services and products stand out by hiring an experienced case study writer - London, the UK and worldwide.
- [Property brochure copywriting](https://www.ideaswise.com/brochure-copywriting-for-the-property-sector/) - Property brochure, leaflet and flyer copywriting and content written by Peter Wise, freelance copywriter based in London
- [Brochure copywriting for the IT and Telecoms sectors](https://www.ideaswise.com/brochure-copywriting-for-the-it-telecoms-sector/) - Brochures, leaflets, presentations and other content for the IT and Telecoms sectors written by Peter Wise, freelance copywriter based in London
- [Brochure copywriting for the financial sector](https://www.ideaswise.com/brochure-copywriting-for-the-financial-sector/) - Financial brochure copywriting - informative, persuasive and Consumer Duty compliant marketing material Peter Wise, freelance copywriter based in London.
- [Brochure copywriting by an experienced professional copywriter](https://www.ideaswise.com/brochure-copywriting/) - Persuasive, eye-catching copy for your property, financial, IT, educational or business brochure by a professional brochurecopywriter - call 07767 687 524.
- [IT copywriting examples](https://www.ideaswise.com/it-copywriting-examples/) - London-based specialist IT copywriter - websites, digital copy, brochures, fact sheets, blogs, sales letters, Microsoft technology - blue chip to start-ups, UK and worldwide
- [Rive Gauche property copywriting](https://www.ideaswise.com/property-copywriting/rive-gauche/) - My client was an end-to-end luxury interior design company based in Paris. This was a long-form blog piece of around 1,200 words that took an in-depth look at the phenomenon of branded residences. It took a strong thought leadership position, while subtly indicating my client’s strengths. [Copy extract] Branded residences – our analysis of what
- [Sovereign Court - prestige property ads and brochures to sell the dream](https://www.ideaswise.com/property-copywriting/sovereign-court-prestige-property-ads-and-brochures-to-sell-the-destination-alongside-the-dream/) - Online advertising and social media posts alongside prestige brochures for this upmarket development in West London. [Copy extract] Fantastic for fashionistas and foodies alike Retail, restaurants and the best of everything. Discover a neighbourhood that’s fantastic for fashionistas and foodies alike. As well as any number of delis, florists, boutiques and independent stores, there
- [Royal Arsenal Riverside high-end real estate brochure content](https://www.ideaswise.com/property-copywriting/royal-arsenal-riverside/) - Created by Berkeley Homes, a prime redevelopment of what was once one of the centres for equipping the Royal Navy. I wrote several brochures for different properties, along with one showcasing the heritage of the site. [Copy extract] Everywhere you look at Royal Arsenal Riverside, sympathetic restoration combines with attractive modern architecture and
- [Eastbourne Terrace property showcase](https://www.ideaswise.com/property-copywriting/eastbourne-terrace/) - This is one of many property showcases I wrote for Landsec, the UK’s leading property development company, as part of a complete reimagination of their website. [Copy extract] 20 Eastbourne Terrace, W2 What a transformation! From a concrete 1950s office block to an award-winning, glass-fronted development containing some of the most creative workspaces around.
- [Danbury Palace property brochure content](https://www.ideaswise.com/property-copywriting/danbury-palace/) - A development by Chase New Homes, Danbury Place offers elegant living on restored apartments on a private country estate located within a heartbeat of the capital. [Copy extract] LIVING IN STYLE Danbury Palace offers you the best in all areas, from a historic setting to contemporary properties with every modern convenience, plus wonderful shared
- [Chase New Homes - real estate company brochure](https://www.ideaswise.com/property-copywriting/chase-new-homes/) - Property copywriting - creating a showcase brochure for a leading UK property company.
- [British copywriter examples](https://www.ideaswise.com/british-copywriter-examples/) - Experienced British Copywriter – digital and offline copywriting and editing in British English for clients in Europe, Africa, Asia & the Middle East.
- [Test](https://www.ideaswise.com/test/)
- [Travel copywriter - helping hospitality & tourism clients to go places](https://www.ideaswise.com/travel-copywriter/) - Copywriting for the travel, hospitality, tourism and events sector by Peter Wise, specialist freelance travel copywriter based in London
- [Who I've worked with](https://www.ideaswise.com/who-ive-worked-with/) - Details of experience across different sectors, countries, clients and agencies of London-based freelance copywriter Peter Wise.
- [Why plays are better seen than read](https://www.ideaswise.com/articles/why-plays-are-better-seen-than-read/) - The importance for students and theatre lovers of seeing live theatre productions
- [Copywriting case studies](https://www.ideaswise.com/copywriting-case-studies/) - Case studies for some copywriting projects in the UK and elsewhere - and the results they achieved.
- [Recruitment, employee engagement and internal communications copywriter](https://www.ideaswise.com/employee-engagement-copywriter/) - Recruit and retain the right employees for your organisation - specialist Recruitment and Employee Engagement Copywriter Peter Wise, Ideaswise Copywriting
- [Website copywriting services - clear, persuasive web content](https://www.ideaswise.com/copywriting-for-websites/) - Professional website copywriting services for businesses of all kinds, London, UK and worldwide - call 07767 687 524.
- [Website copywriting for small businesses that makes a big impact](https://www.ideaswise.com/website-copywriting-small-business/) - Copywriting for websites for small businesses and individuals by Peter Wise, freelance copywriter in London - +44 (0)7767 687524
- [Website copywriter - blue chip clients](https://www.ideaswise.com/website-copywriting-for-blue-chip-clients/) - Examples of website copywriting by Peter Wise, freelance copywriter based in London - call +44 (0) 7767 687524.
- [Digital copywriting, blog posts and social media](https://www.ideaswise.com/digital-copywriting/) - Copywriting services across digital media, including web content, banners, blogs, html emails, social media by freelance copywriter based in London
- [Freelance advertising copywriter - creative concepts & copy](https://www.ideaswise.com/freelance-advertising-copywriter/) - Award-winning freelance advertising copywriter in London, UK - for powerful brand-building advertising that sells, call 07767 687 524.
- [Luxury copywriting to help you sell the dream](https://www.ideaswise.com/luxury-copywriting/) - Sell the dream inherent in your luxury brand, product, service or destination, with the aid of a highly experienced London-based luxury copywriter.
- [Newsletter Copywriter - engaging content for your audience](https://www.ideaswise.com/newsletter-copywriting/) - Engage your customers, prospects or employees with informative newsletters - contact Peter Wise, newsletter copywriter in London, UK - 07767 687 524.
- [Copywriting radio commercials](https://www.ideaswise.com/copywriting-radio-commercials/) - Examples of radio commercials and videos by Peter Wise, award-winning radio commercials copywriter based in London, UK
- [White paper writer - bringing clarity to the complex](https://www.ideaswise.com/white-paper-writer/) - Experienced professional white paper writer based in London - property, recruitment, financial, IT and fintech white papers. Call 07767 687 524.
- [Copywriting F.A.Q.s](https://www.ideaswise.com/f-a-q-s/) - Frequently asked copywriting questions - briefing, pricing, timing and so on.
- [About me](https://www.ideaswise.com/about-me/) - Background, experience and other information about London-based freelance copywriter Peter Wise
- [Copywriting services - comprehensive and cost-effective](https://www.ideaswise.com/copywriting-services/) - Comprehensive and cost-effective copywriting services across all media for businesses inside and outside the UK .
- [Copywriting and SEO case study for Outlet Property London](https://www.ideaswise.com/copywriting-and-seo-case-study-for-outlet-property-london/) - How search engine optimised content made a major difference to Outlet Property
- [Hackney Sheep Lane shared ownership property brochure](https://www.ideaswise.com/property-copywriting/hackney-sheep-lane/) - This is one of many property showcases I have written. The aim of this particular one was to highlight the many attractions of Hackney (helped by the fact that it’s where I happen to live myself) while also explaining the concept of shared ownership. [Copy extract] Hackney Sheep Lane Welcome to an exclusive selection of
- [Other brochure copywriting projects](https://www.ideaswise.com/other-brochure-copywriting-projects/) - Examples of brochure, leaflet and flyer content written by Peter Wise, freelance copywriter based in London.
- [AI and ML White Paper Series for TSG – Unsupervised Learning](https://www.ideaswise.com/white-paper-writer/tsg-unsupervised-learning/) - One of a series of six white papers for my client on the subject of AI and the different types of machine learning. Each acted as a companion piece for the others, ensuring that a highly complicated subject could be explained in easily digestible chunks. [Copy extract] What is unsupervised learning? Unsupervised learning is where
- [AI and ML White Paper Series for TSG – Reinforcement Learning](https://www.ideaswise.com/white-paper-writer/tsg-reinforcement-learning/) - One of a series of six white papers for my client on the subject of AI and the different types of machine learning. Each acted as a companion piece for the others, ensuring that a highly complicated subject could be explained in easily digestible chunks. [Copy extract] Practical applications of reinforcement learning Autonomous cars –
- [AI and ML White Paper Series for TSG – Overview](https://www.ideaswise.com/white-paper-writer/tsg-overview/) - One of a series of six white papers for my client on the subject of AI and the different types of machine learning. Each acted as a companion piece for the others, ensuring that a highly complicated subject could be explained in easily digestible chunks. [Copy extract] AI and ML challenges There are many testing
- [MyComplianceOffice fintech white paper writing](https://www.ideaswise.com/white-paper-writer/mycomplianceoffice/) - This is a complete compliance management software platform that helps financial services firms unify their activities across conduct and regulatory compliance. The aim of this white paper was not just to offer thought leadership, but to broaden the overall market for their products. [Copy extract] Conduct Risk Compliance Technology Consolidation – Why Less is More
- [Rutherford Search – How to Identify the Best Head of Compliance](https://www.ideaswise.com/white-paper-writer/rutherford-search/) - This was one of series of “How to…” mini white papers for this specialist recruitment company. A valuable resource, it also acted as a subtle sales tool for the client. [Copy extract] Some questions to ask and characteristics to look for Does their personality and approach match the role? They should come across as principled,
- [KPMG Slant – Thought Leadership Resource Copywriting](https://www.ideaswise.com/white-paper-writer/kpmg-slant/) - Slant was a regular series produced by KPMG which focused on different topics. It had its own microsite and included various thought leadership pieces, as well as debate topics. [Copy extract] The digital crossroadsTechnology has revolutionised the day-to-day lives of individuals and organisations alike. But if we're to continue to benefit and to profit from
- [Copy critique](https://www.ideaswise.com/copy-critique/) - Improve your website, brochures or ads with a low cost critique by an experienced UK copywriter/marketer - call 020 7923 0852
- [Copywriting testimonials](https://www.ideaswise.com/copywriting-testimonials/) - Reviews and testimonials for Peter Wise, freelance copywriter in London.
- [Privacy Policy](https://www.ideaswise.com/privacy-policy/) - This website belongs to Wise Thinking Ltd (“us”, “we”, or “our”). The principal Data Controller is Peter Wise who can be contacted using the details provided on this website’s contact page. This privacy notice provides you with details of how we collect and process your personal data through your use of our website. Please read
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- [Direct response copywriter](https://www.ideaswise.com/copywriting-direct-mail/) - Direct mail and other direct response copywriting that makes a difference to your bottom line, by Peter Wise, freelance copywriter based in London
- [Contact](https://www.ideaswise.com/contact/) - Contact details for Peter Wise, London-based freelance copywriter - ads, websites, sales collateral - call 07767 687 524.
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- [Website copywriting case study for small business Rob's Decorators](https://www.ideaswise.com/website-copywriting-case-study-for-small-business/) - How keyword analysis and professional copywriting can help transform the fortunes of a small business.
- [WPMS HTML Sitemap](https://www.ideaswise.com/wpms-html-sitemap/) - metaseo_html_sitemap
- [Website design and content offer](https://www.ideaswise.com/website-design-and-content-offer/) - A complete website package, including design, content and search engine optimisation guidance, for under £1,000
- [Copywriting Case Study - PRIME Bahrain - website, brochures, SEO](https://www.ideaswise.com/copywriting-case-study-prime/) - How effective copywriting made a massive difference to traffic levels and enquiries for a Bahrain-based business website
- [Freelance copywriting costs](https://www.ideaswise.com/articles/freelance-copywriting-costs/) - Here's what you might expect to pay a copywriter - and why a better question might be "what is good copywriting worth to me?"
- [Articles](https://www.ideaswise.com/articles/) - Articles on copywriting and other subjects by freelance copywriter Peter Wise
- [Advertising cliches](https://www.ideaswise.com/articles/advertising-cliches/) - The most common advertising copywriting clichés - and why it pays to avoid them.
- [Web Sitemap](https://www.ideaswise.com/web-sitemap/) - A list of pages on this website
- [Website copywriting and marketing case study for Outreach International](https://www.ideaswise.com/website-copywriting-and-marketing-case-study-outreach/) - How marketing guidance, keyword research and professional copywriting made a major difference to Outreach International volunteering
- [Website copywriting case study for Lash Lab beauty salon](https://www.ideaswise.com/website-copywriting-case-study-lash-lab/) - How keyword research and professional copywriting made a massive difference to UK small business Lash Lab.

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