IT copywriter – clear, convincing content for all your audiences
As a freelance IT copywriter, I’ve written case studies, brochures, fact sheets, white papers, blog posts and numerous websites – including search engine optimised copy.
Clients have included big names such as Microsoft, Dell and IBM, along with small businesses such as IT consultants and microbusinesses across London, the UK and internationally. I also have extensive experience with cybersecurity copywriting for a range of clients.
AI and technical copywriting – in 60 seconds
Is AI the answer for your IT content writing? Here’s a one-minute guide.
Technical copywriting – bringing out the benefits
Whether your audience is an ordinary consumer or a tech-head, an IT manager or a CFO, the purpose of what I create as a tech copywriter is the same: to inform, to persuade and to convert the reader into becoming a customer.
Your IT products or services will have certain advantages. They’re faster, easier to use or they cost less. Maybe they’re more powerful, reliable or secure.
It’s my job to identify those benefits and to make your product or service look great to whoever might benefit from it. Which usually means writing in terms that non-technical audiences will understand.
Microsoft copywriting
I’ve written direct for Microsoft on subjects such as education, licensing and marketing, and for various Microsoft partners and resellers too. Technology I’m familiar with includes Azure, 365, Dynamics, Power Apps, SharePoint and Power Platform.
Microsoft: adCenter business pack I
Microsoft: adCenter business pack II
Microsoft: adCenter business pack III
Microsoft Licensing: Part I
Microsoft Licensing: part II
Microsoft Licensing: part III
Microsoft: part II
Microsoft: education fact sheet, part I
Tech Reach: .Net
Tech Reach: 365
Tech Reach: Apps
Tech Reach: Azure
Tech Reach: Dynamics
Tech Reach: Power Platform
Tech Reach: SharePoint
CDW: Microsoft Partners
Beacon Intelligence : new website
Beacon Intelligence Website II
Beacon Intelligence Website III
Beacon Intelligence Website IV
Beacon Intelligence Website V
CDW: Microsoft Partners I
CDW: Microsoft Partners II
CDW: Microsoft Partners III
Other technology copywriting
From blue chip tech companies down to IT consultancies, as well as numerous companies that have tech at the heart of their offerings, I can write clear, informative and persuasive copy.
BT Intelligent Buildings: brochure
Tacit IT – small business IT consultancy – web copy.
Provideam IT, Ireland : SEO content
Meritsoft : FinTech blog post I
Meritsoft : FinTech blog post II
Meritsoft : FinTech blog post III
Perspective Risk IT – pen testing web copy
Dell: HTML emails, banners & microsites
Dell: web copy
KPMG : “Slant” financial trends microsite
KPMG : II
KPMG : III
IBM: direct mail, part I
IBM: part II
IBM: part III
NetNames: brochure, part I
NetNames: part II
NetNames: part III
ntl: brochure: part I
ntl: part II
ntl: part III
Amadeus: web copy
Dirty Monkey: IT consultant website
BT: signalling technology ad
CMS Distribution – TechXperts article I
CMS Distribution – TechXperts article II
CMS Distribution – AlienVault article
Micro Focus software – awards submission
Actinic – eCommerce software advert
OnePoint digital architects – web copy
Travelers : cyber insurance interactive brochure I
Travelers : II
Travelers : III
MBS Software : web copy
MBS Software : new website
MBS Software : III
JuJu Suite, USA : software platform
JuJu Suite : II
JuJu Suite : III
Walden University, USA : cybersecurity
Walden University, USA : IT engineering
Walden University, USA : big data
Renful security technology – web copy / brochure
SDL – legal software
Technology Banker, Nigeria : web launch
Nebula Consulting : website
Nebula Consulting : II
Nebula Consulting : III
MyComplianceOffice : consolidation technology white paper I
MyComplianceOffice : white paper II
MyComplianceOffice : white paper III
MyComplianceOffice : white paper IV
Plenitude Consulting : fintech software I
Plenitude Consulting : II
Stellium Datacenters: new website
Stellium Datacenters: Website II
Stellium Datacenters: Website III
Kaspersky : cybersecurity for heavy industry – white paper
Kaspersky : white paper II
Kaspersky : white paper III
Kaspersky: Cybersecurity for Heavy Industry – white paper IV
CDW: Cloud DevOps
CDW: Payment Solutions
CDW: Digital Workspace
CDW: Education IT
CDW: Logistics IT
CDW: Healthcare IT
RapidMiner I
RapidMiner II
RapidMiner III
RapidMiner IV
RapidMiner V
Cloud Bridge : web copy
Cloud Bridge web page II
Cloud Bridge data sheet I
Cloud Bridge data sheet II
Cloud Bridge data sheet III
Cloud Bridge data sheet IV
TSG Consulting AI Reinforcement Learning white paper I
TSG Consulting AI Reinforcement Learning II
TSG Consulting AI Supervised Learning white paper I
TSG Consulting AI Supervised Learning white paper II
TSG Consulting AI Unsupervised Learning white paper I
“Thanks for this Peter, the content is great and the tips you’ve given are spot on. I really appreciate it.” Matt Stevens, IT consultant.
“Thank you for your work. I must say it´s really good, it was a pleasure to read the paper.”
Victoria Vinogradova, Marketing Communications Manager, Kaspersky Lab, Russia
“We use Ideaswise to help us prepare press releases and to write material for our website. They are fast and reliable and their work is of a very high standard. We have no hesitation in recommending this company.” Paul Mitchell, Sales Manager, Provideam OEE Monitoring Solutions, Ireland
I’ve written extensively about many types of tech (including MS technology direct for Microsoft, as well as for several resellers and other providers).
I know how to identify benefits and communicate them in ways that non-tech people can understand.
I’ve written for tech sector clients of all shapes and sizes in over 15 different countries.
My experience covers all leading media, including digital, press, video, white papers and sales collateral.
As with all my copywriting, I offer a fixed price, which includes amends – so there are no hidden costs. I can also offer my services by the day if you prefer.
IT copywriter – contact me now for a free quote
If you’re looking for a professional tech copywriter, just call +44 (0) 7767 687524 or complete the form below.