Copywriting Blog
How highly targeted pages boost results
To increase your chances of services or products you offer being found and ranked highly on Google, it helps to be specific. Very specific. In fact, it’s often a good idea to have highly targeted pages that are dedicated to …
If you want variety, be a freelance copywriter
I haven’t updated my blog in a long time, mainly because I’ve been so busy. To be a good writer, you have to be curious, which means that whatever you’re asked to write about, you have to take a real …
Do copywriters get to travel?
There used to be a long-standing joke in the advertising business about how to write a TV ad. It would always start with something like “We open on a tropical island” or “The backdrop is Sydney Opera House” or …
Contact page best practice – always make it easy for your customers
Not so long ago I had a welcome few days fishing in Ireland. The weather was great, the company even better, and we all caught some fish. The place where we stayed was pretty so-so, however. Not bad, but just a …
Calling all copywriters and students of English – free food
Here’s a fun way to lose a few minutes but gain something for a good cause at the same time. Go to Free Rice and play their word definitions game. You’re given words plus four possible meanings. Every time you …
What was the world’s first long copy direct response letter?
How long do you think direct response letters have been around? A hundred years? A hundred and fifty? And who invented them? Surely it was either us British or the Americans? Wrong on all counts. The first direct response letter …
How long should your brochure be?
I’m sometimes asked by clients who are looking for me to quote on copywriting their brochure, how long I think the copy should be. To which I always answer that brochures should be as long as they need to be …
The monsters among us – reviews of Timbuktu and An Audience with Jimmy Savile.
Last week I watched the film Timbuktu at the Rio Cinema, Dalston; the following evening I saw the play An Audience with Jimmy Savile at the Park Theatre in North London. Timbuktu is a French film set in the legendary …
10 pointers for copywriters going from permanent to freelance.
This is aimed at people who have already worked as agency copywriters, particularly in the UK, but are looking to make the move from permanent to freelance. Here, in no particular order, are my top ten pieces of advice for …
Do businesses still need printed brochures?
With seemingly everything digital these days, many small business owners might ask whether they need a printed brochure at all. My answer to that, for the most part, is a definite “yes.” Let’s start with where we are. If you’re like …
