Improve your website's Google results
Do you want your site to be near the top of the search engine rankings? There's a simple, cost-effective but often overlooked way of getting the Google results you want. By search engine optimisation copywriting - SEO copywriting for short.
I know, because I've achieved first page Google results for many popular keywords for clients of all kinds. Not to mention similar results with other search engines, but as Google has around 80 - 90% of the market, it's the one that really counts. Check out the latest Google page one results for sites I've copy optimised
Improving Google rankings - how search engines rank websites
There are lots of little things which can help improve Google ranking. But nowadays most people agree the search engines have two main criteria for ranking websites: content and links.
Here's what Google themselves say about how to improve website rankings:
'Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.'
'Google's technology analyses the full content of a page and factors in fonts, subdivisions and the precise location of each word.'
In other words, having the right words in the right places the right number of times really matters if you're looking for top Google rankings. But you'd be amazed at how often this is overlooked - even by some web design companies.
Fortunately, the situation is changing. A recent TopRank Poll of SEO specialists asked 'What type of SEO skill is most important?' SEO Copywriting came out top - polling twice as many votes as the next answer, keyword analysis (which is actually an essential part of writing SEO copy anyway).
Link building, incidentally, was way down the list. Formal link building campaigns are also expensive and time-consuming - not worthwhile unless you're in a highly competitive field such as insurance or travel, where copywriting alone may not be enough.
Writing that's proven to improve Google ranking
I use research and specialist software to choose the best keywords for your site. I'll then ensure they're incorporated in the best places. At the same time, I'll make sure your copy still reads naturally to prospective customers.
And it works. Below are sites of varying sizes that I've worked on as an SEO copywriter. None have formal link building campaigns:
London Counsellor - a good example of how to get to the top of Google without spending a fortune. It's on the first page of Google for most of its target keywords (number one for several of them) and gets many enquiries as a result.
Outreach International Volunteering - since I was hired to get them better Google rankings in August 2006, many keywords have reached the first page of Google and stayed there, resulting in many more enquiries.
Stage on Screen - The website for this new stage play DVDs company was launched in Summer 2009. Yet by October, it was already achieving first page results for many keywords...not least 'stage play DVDs'. Today, it has a number one ranking on Google for many frequently searched-for keywords.
Pyrenean Mountain Tours - since I rewrote their main web pages, they've achieved first page ranking on Google for many new keywords - and much higher traffic.
Ideaswise - that's right, this one. Of all the copywriting joints in all of the World Wide Web, you walked into mine, didn't you? Chances are, it's because I was on the first page of Google.
See my latest first page Google results for yourself
Examples of successful SEO copywriting
More samples of websites I've written, including copy optimised ones, are on my Website Samples page
Improve your Google rankings now - contact me for a quote
I can copy optimise existing content or I can write your website from scratch. Either way, you'll find SEO copy really works with both the search engines and potential customers - and quickly pays for itself.
For details of what I can do to improve your Google ranking, and for a no obligation quote, please contact me
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