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Website copywriting for small businesses

A website for a small business is generally its number one marketing tool, so getting the website content right is absolutely vital. This offers a number of challenges, which I’ve gone through below. First though, have a look at some of my copywriting for small businesses:

(Other examples of online and printed work for small businesses can be found under copywriting services)

Testimonial from a small business

More testimonials

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How  much should a small business budget?

This is the number one challenge for most start-ups. You may have spent a fair amount on the design, but the best-looking website in the world is useless if no-one finds it, and if visitors don’t turn into customers.

Once you have the basic design, adding a new page to a website takes five minutes. But writing that page takes much longer – so please understand that I will charge accordingly. There are plenty of people out there offering ‘content’ for a few pounds a page.  But if you want writing that works, it is going to cost more. And if you have anything other than a very small site, always expect to pay more for the content than the design.

In the long run, it’s far cheaper than having poor quality copy.

Should you write it yourself?

It’s tempting to save on costs by writing a website yourself or getting a colleague to do it. But nine times out of ten it’s a false economy.

Professional website copywriting will likely cost you much less than designing and maintaining your site. Yet without a website copywriter, you could be undoing all the other good work – and costing yourself lost business.

Here’s how Jill Whalen, international SEO expert and Founder of High Rankings® puts it:

“I cannot stress enough the importance of hiring a professional website copywriter to work on the important pages of your site. This is the single most important investment you can make for your site and your business.”

Source: http://www.highrankings.com/issue105.htm

Whoever writes your content needs to have excellent written English. To understand marketing and what potential customers want to hear (not the same as what you might want to say). And to thoroughly understand how websites and search engine optimisation work.

SEO copy – make sure your site is found

The way a site is written and the search terms you use within it are the single most important factor for where it’s going to rank on Google. Use a writer who knows how to pick the right words for search engines as well as customers, and you’ve got a massive head start.

It’s also much, much less expensive than using Google AdWords or paying an SEO company month after month.

If it’s important that your website is found on Google and other search engines (and for 90% of small businesses it is), I always factor in keyword research and analysis when quoting. (Something else which cheap content writers won’t give you.)

For more details on why this is so important, please see SEO copywriting.

You can also read an SEO copywriting case study for Outlet Property

Copy and design package

One way to ensure you get maximum value for money is to take advantage of a single web design and copy deal, such as the one I offer in conjunction with my design partner.

It gives you a set amount of copy. A custom-made, Google friendly design. Plus all the SEO guidance you need. You can also add pictures, content and new pages yourself – much cheaper than paying a web company to make changes any time you want something new or different.

For more details, see my web copy and design package

Small business websites outside the UK

If you’re a small business owner based outside the UK, you face further challenges.

If your main market is going to be the USA, then use an American copywriter. But if you are looking to attract clients from elsewhere in the English-speaking world or those for whom English is a second language, then a British copywriter is going to much better for your business. So you’re going to need to work with, and trust, a writer based outside your country.

You also need a writer who understands search engine optimisation as it applies worldwide. How often is a particular term searched for in your country? Or in other countries or markets? It all makes a difference as to how a site is written.

I have extensive experience of working with small businesses and individual professionals all over the world. I will make sure that wherever you are, you get a well-written, successful website (there are some samples of websites for overseas clients shown above).

For more details, see my overseas clients page

You can also read a case study for a Bahraini business

 

Contact me now for a quote or to ask a question

Find out how even the smallest business can make a big impact with their website. Just call  +44 (0) 7767 687524 or email peter@ideaswise.com or complete the form below.

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