Website Copywriter Blog 2010
28 May 2010
Website copywriting for another whisky distillery
Twleve years after doing my first whisky website, Edradour, I've just finished writing another one. Another large job of 30 - 40 pages. You can see it at Bowmore website
Here's hoping that it lasts as long as the Edradour one (see below).
February 2010
12 years and counting - a business website record?
One of the first website projects I wrote as a freelance copywriter, around 12 years ago, was for Edradour, which has the distinction of being the smallest whisky distillery in Scotland.
I was asked to write some little stories for the website, following the theme of 'Enjoy life's small victories". This I did, writing half a dozen short stories, around golf, chess, shooting, fishing, skimming stones and toy soldiers.
Each of these stories comes up at random when you enter the URL: www.edradour.com By refreshing the page, you can read more of the introductory stories if you want to. Otherwise you just click through to the main website.
I also wrote the content for the main site. Most of it has gone or changed over the years (and Edradour has swapped digital agencies at least once during that time). But 12 years on, those introductory stories still remain. I can't think of any other business website which has remained as constant in the way it presents itself.
A bit like one of those 'control' letters or ads for direct response communications that continues to out-pull all the new routes that are tried, they remain unchanging, yet effective as ever. For such a transient and fast-changing medium as the web, it's rather reassuring.